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How much to charge a lawyer for SEO

Discussion in 'Offline Marketing' started by greggggg, Sep 25, 2011.

  1. greggggg

    greggggg Regular Member

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    I'm in contact with a bankruptcy lawyer and I don't really know how much to charge him. We are in a fairly large city about 200k population. The searches for this particular lawyer with exact match for the terms we are looking at combined get about 1250-1500 searches a month. I can reasonably expect between 250 and 300 searches if I can achieve #1 ranking for these keywords. COmpetitions is pretty stiff all having around 20k backlinks so its going to take a few months but what would be a good price to charge the lawyer. $1500+? I'm sure he's going to make 5-10x time that one we achieve top raknings. What do you guys think?
     
  2. kirkonpolttaja

    kirkonpolttaja Senior Member

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  3. greggggg

    greggggg Regular Member

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    Yea, I mean $1500/month
     
  4. flyingbear

    flyingbear Junior Member

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    want to know suggestions too. recently, I did a project for a lawyer, it is for marketing and getting leads using public domain info. then I found he does nto have a website. then foud out that he is using yellow page for his website.

    somehow, I get him interested in making a website and seo service. but not sure how much I should ask for.

    p.s. he loves the result of the project, so I guess he believe whatever I said. I want to keep it as a monthly contract kind of thing, but I do not want to under or over charge too much.


    bear
     
  5. flyingbear

    flyingbear Junior Member

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    in my case, $1500/month is, well, I guess, impossible. but I could setup a domain/phone #, then charge for leads. maybe a better way.
     
  6. kirkonpolttaja

    kirkonpolttaja Senior Member

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    Try to make 1 year deal with him with like 300$ month which includes SEO + maintaining the site.
     
  7. dragonlube

    dragonlube Regular Member

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    I say, charge him $500/month now, then once you reach top 3 raise it to $1500/month when you get #1 raise it to $3000 it will be worth it for him.
     
  8. ohaider

    ohaider Senior Member

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    Set up a milestone plan for him. For instance creation of website, management = 300/month, ranking to top 100- 500/month, top ten 1000/month, first position 2500/month
     
  9. greggggg

    greggggg Regular Member

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    here is how I see it. The cpc is $30 so if i get 300 hits thats a $9000 value that I'm letting go for $1500-$3000. I'll make money, the lawyer is getting great value and everyone is happy. To me it sounds good, but is my logic flawed?
     
  10. onlinepromoter

    onlinepromoter Junior Member

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    Depends does he focus on Mesothelioma lawsuits : )
     
  11. alexking

    alexking Jr. VIP Jr. VIP

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    They make good money, so why not :p
     
  12. GrizzlyAdams

    GrizzlyAdams Regular Member

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    you guys are way under valuing yourselves.

    First, find out how much the lifetime value of the average customer for your client is.
    Second, estimate how many clients you can get per month and take a percentage of that.

    If your seo efforts are bringing 100 visitors a month, and on average that's translating into 10 leads for your client, that could be earning them tens of thousands of dollars and you're worried about charging 3 digits?

    Come on people, grow some balls and realize the extreme value your services provide.
     
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  13. KREAM

    KREAM Junior Member

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    it's a valuable service, so why not charge for it!
     
  14. GrizzlyAdams

    GrizzlyAdams Regular Member

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    Yellow pages are dead, traditional advertising doesn't work as good as it used to. THE INTERNET IS THE FUTURE, AND WE'RE THE INTERNET WIZARDS.

    You read blackhatworld all day and you start to think everyone knows what we know, you gain knowledge about this stuff all day so you start to think that everyone has the knowledge just like you. But these business owners no FUCK ALL. You are their savior.

    Think of it like this, if this client scoffs at the prices you demand, take your business elsewhere! You have to think of it like it really is, you are offering an incredibly valuable service and if they don't want to dignify your fair prices. Go to someone else that will...
     
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  15. MikeHustle

    MikeHustle Power Member

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    Create a lead generation page and charge him $300 per lead!

    I might start doing bankruptcies.... I never used my education! I can combine my formal education with my hustle education!

    T
     
  16. flyingbear

    flyingbear Junior Member

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    I think no matter what you think, it is what "they" think can justify the price for them. usually, they will check how many leads become customers, then justtify the price. at least this is true for most of my clients. they are not in legal serviec though.
     
  17. HostStage

    HostStage Jr. VIP Jr. VIP Premium Member UnGagged Attendee

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    Well, personally what i would do is charging for a XXXX$ 3 months period, with the guarantee of ranking improvement.

    50% up front 50 at the end of the contract if there is an evolution. Otherwise, he doesn't have to pay.

    At the end of the 3 months if he wants to keep ranking he can take another 3 months period.

    This is a great deal for both parts.
     
  18. linksable

    linksable Newbie

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    It really depends on the keywords. I have one attorney at $1800 per month and one at $4500 per month
     
  19. charto03

    charto03 Jr. VIP Jr. VIP Premium Member

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    tell him at least 6,000 a month and if he doenst want your services than you are going to create a site on your own for all of his KW's rank it at the top of the search results and tell him you will be selling the leads to all of his competitors if he doesnt want your services sooo....what will it be... I think that way you win either way because the average seo wont step foot in here and has no F******* idea what the hell they are doing. Than again I dont know your background but Im sure you could do it.
     
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  20. ExecutiveCloser

    ExecutiveCloser Regular Member

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    It is so true. We think that people know this stuff but they do not. I even know a guy with a PHD in computer science who thinks that SEO is a myth and that it is only done by "underground hooligans".

    We will have this world by the balls in the next ten years.