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How much title tag, meta-description and headings important for SEO?

Discussion in 'White Hat SEO' started by prabin karjee, Jan 18, 2017.

  1. prabin karjee

    prabin karjee Newbie

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    I have read some article stating that title tag, meta-description and headings are not important to place keywords anymore because of the google algorithm updates. Contents are important, that true and always has been true. But what about e-commerce sites selling products. They don't have much contents, rather depends on title tag, image tags etc. I know it cannot be predicted how google bot works but what do you think about title, description and headings not being important to place keyword for indexing or ranking purpose.

    I am new to SEO but i was taught old fashioned way.

    Thanks
     
  2. Ding Dong

    Ding Dong Jr. VIP Jr. VIP

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    Don't believe if someone says title tag, meta description, and headings are not important in SEO.

    It is important to make it clear as per the google guideline and recommendation to find the site very easily.
     
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  3. neilbhabuta

    neilbhabuta Jr. VIP Jr. VIP

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    It's very important, always do it. Don't believe the hype that it's not and even if it isn't it can't harm
     
  4. mangoodi

    mangoodi Jr. VIP Jr. VIP

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    As like previously mentioned by our expertsThese are most important on-page seo ranking factors.By providing exact title tag, meta description, headings that will improve our page ranking
     
  5. darulez

    darulez Jr. VIP Jr. VIP

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    Muhahaha. I call that gurubloggercrap .

    Meta is killer for ranking. ...

    But please believe those guys. Cause they spend all their day garbelin BS for their followers - just to sell their shitty WSOs ;)

    Oh. And btw. Compared to those shitheads I have stats to prove ...
    I even do on page optimization for clients ...
    And that's pure

    The only thing to Dich are the meta KEYWORDS. Don't help. And do more harm than good.
     
  6. kindarthur

    kindarthur Jr. VIP Jr. VIP

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    Hi Maha

    Still those meta title, description, and keywords are important factors in On-Page SEO. But not that mush value than past, because most of the people spam this method to optimize their website for google.

    You have to know one thing here; all the methods in SEO are still working, but the value has been changed. For ex: all types of backlinks like bookmarking, article submissions, etc... are still have some value in SEO.

    Cheers!
     
  7. romeoesteban

    romeoesteban Jr. VIP Jr. VIP

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    In my experience, meta description doesn't matter in terms of improving rankings, but it is a good way to tell the searcher what he/she might find on your site if he/she choose to visit it. I don't create especific SEO optimized meta description for eache article/page of my sites. I just make sure that the first paragraph of the article/page has all keywords I want to get ranked. I write it like a summary, an introduction.

    Title tag and headings are very important. If you dont optimize these two, you are giving your competitors an advantage for no reason. But keep in mind headings are just a way to better organize your content. Don't overuse it. Don't spam your keywords in it. Don't create 10 subheadings in a 400 words article.

    That's my 2 cents. :)
     
  8. iAuthority

    iAuthority Jr. VIP Jr. VIP

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    Title tags are more important in ranking because the user results are displayed based on this tags.And in another case, some users might use the longtail keywords for getting their particular results in that situation metatag plays a major role in that.keep researching on the site and your competitor site for making good movements.
     
  9. kickthat

    kickthat Jr. VIP Jr. VIP

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    In my experience, in terms of ranking; title - yes, description - no, heading - a little.
    There were theories a while back that using meta keywords might get you penalised in some way. Pretty sure that's BS, but certainly little/no value to using it.

    In terms of CTR from SERPs, all are important. A good title and description can encourage a better CTR, so you're likely going to want to include your keyword, or a variation of it, in both so that when a user searches for that keyword, they can identify that your site is a good match for their search.

    Basically if you are going to the effort to optimise a page for a particular keyword, part of that optimisation effort should be to ensure that the topic of the page is clear to both users and search engines alike. Including your keyword, or variants of it, in title, description and headings reinforces this - provided you're not doing it in a spammy, exact match way.
     
  10. prabin karjee

    prabin karjee Newbie

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    You guys are very helpful, thank you everyone for replying. This has definitely cleared the confusion in my mind. :)