How much text makes a link contextual.

bjobjo · Mar 12, 2016

Hi, probably a bit if a noob question, but here goes:

I'm looking through a site to see how much of the internal linking is contextual, and how much of it comes from nav/footer links.

There are several pages with blocks of [H3's an Image and a panel of ~50 words of text]. Is a link in amongst a block of 50 words contextual, or not? Is there a benefit to lengthening the text prior to adding links, note that the overall page length is >1000 words.

Cheers

bjobjo · Mar 15, 2016

No one? I don't think it's that bad of a question!

davenorronea · Mar 16, 2016

Contextual means any link surrounded by plain text, could be as little as three words if the middle one is a hyperlink. But for backlinks to be powerful, you need to have at least a 500 word article.

jamesjk1 · Mar 16, 2016

davenorronea said:
Contextual means any link surrounded by plain text, could be as little as three words if the middle one is a hyperlink. But for backlinks to be powerful, you need to have at least a 500 word article.

I totally disagree. You're right in saying that contextual means a link surrounded by text and that a longer article is probably better as you can make it more relevant/informative, but to say you need at least 500 words is total nonsense.

bjobjo · Mar 17, 2016

Thanks for the replies. In this instance the page is full of small blocks of text (top level product descriptions) - so the page word count is high, the div containing the content is < 50 words. It's definitely not an 'article' - it's a home page, and some product pages.

SupremeBeing · Mar 17, 2016

besides that, a article should be atleast ~300-400 words, to be a real article. theres not a clear declaration, but the more words, the better.

Tendo · Mar 17, 2016

yup a 300 to 400 word article should do

pixelgrinder · Mar 17, 2016

I've had success with single sentences. It's just a matter of making it appear natural. There is no magical number of words to be effective. Its more about not having dense anchor text links with nothing around them.

"I recently upgraded to air conditioning for my home and all of my allergies are completely gone"

bjobjo · Mar 19, 2016

Yeah, tbh 'article' is a throwaway SEO word. Most business websites don't have a bunch of articles all over the place. They have a blog, which is usually some trumpet blowing and a bit of news. As I mentioned in the post, these are links in home page text. If you filled the home page of a real (offline) business' website with articles you'd get laughed out of town. The air conditioning example is a good one, and almost the length of text I'm on about.

How much text makes a link contextual.

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