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How Much Should We Charge Our Customers? A Reflexive Word on PERCEIVED VALUE.

Discussion in 'Black Hat SEO' started by irancrude, Apr 16, 2012.

  1. irancrude

    irancrude Jr. VIP Jr. VIP Premium Member

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    A lot of fellow BHW members and friends into Internet Marketing have asked several times, about how much they should charge for their services to their customers and prospects and I have always told them the same. PERCEIVED VALUE.
    Well I saw this thread today:
    PHP:
    http://www.blackhatworld.com/blackhat-seo/offline-marketing/430510-fail-cant-close-my-mouth-ever-again.html
    and what this guys made kind of inspired me to write this post or rant call it whatever you want.

    By sharing this reflexive post I am only expecting to Inspire and help as many BHW members as possible who are already in the field.. Offering some kind of Internet Services to Local shops or customers etc. ven online or offline - I hope this short reading will help you to rise your prices Confidently, already knowing that what we offer to Businesses are Top Notch Services that not many can offer.

    Well, When selling any product or specially services it is all about PERCEIVED VALUE like I said.


    Please picture this Scene.
    NOW: You can picture the idea here right?? I have the idea that we guys do not believe enough in what we do and that's why we charge peanuts for SERVICES that most street people and business owners can ONLY dream off or can probably relate to skyrocket technology or Complex surgery procedures to their eyes!!

    - In fact most of my customers ask me, WOW how did you do that or where did you learn all that stuff? That is genius!! ( and in my mind I always answer BHW ;) ) and then I say: Well yes it is quite complex ( is not it?) but not impossible to do, and that's why I am here to work with you blah blah.. :)

    - Think again, Some local so called Managers and Business CEO's have problems even when switching their computers ON!!
    - So Guys as you all know, People on the streets have NO CLUE on how we do, what we do and they see us as Doctors, Highly specialized Technicians, or Lawyers in most cases!! so I say: GUYS BELIEVE IN WHAT YOU KNOW AND LOVE WHAT YOU DO!!
    - Please CHARGE as much as your greedy heart wants and come to terms with your brain, only then remember just not to charge so much that you end standing in the rip off line and you would be safe. Simple
    - So 250 usd for website and free hosting?? NEVER At least $3.000 I say and a monthly fee!!
    - Next time you you fail to close a deal with a business!! Remember, You did not charge them enough to make them confident of the Quality of your Services.
    - No job is difficult but not everybody can perform every single JOB, Our Job is SPECIAL because not many can do it :D

    SO RESPECT WHAT YOU DO AND CHARGE WHATEVER YOU WANT just please don't sell yourself cheap, this will only HARM YOU and your BUSINESS in the long run!!

    For example: Can you picture a Surgeon Charging 5 to 10 usd for a minor surgery?? Maybe he will go broke in no time!! Why, maybe because prices were suspiciously LOW to the patients eyes. Simple.

    Do you understand the point here, specially newbies, Do not kill your own market feed it with your wisdom in exchange for good money, in fact why not for real wealth? More about this below..


    Doctors and Lawyers.. (Ph Please, do not make me get into what Lawyers charge for a Single piece of Paper crap!!) and Yes, they make millions every year and drive luxury cars anytime, think of countries like, Canada, USA UK AU, Japan, Norway, Spain, etc, etc.

    Funny but real: Two days ago I went to a Clinic to talk to a Doctor interested in launching his personal website, he found my site online, etc.
    Anyway while waiting outside and I saw this group of 10 to 12 people waiting to have their stomachs videotaped, that made me curious so I asked how much it was.. and yes I was right it was: $750.00 per patient! The exam takes only 15 minutes!! I was wondering what the heck they do inside that room to charge poor sick people so much??? Well, I also investigated that, and Yes they have a screen and a medical tube-camera and a color printer more or less. Then all they do is to make you drink a sedative and next thing you know they introduce, a flexible long tube into people throats and butts, and take a few pics, then charge you or your insurance company the world for it!!! Some people get into a lock since they have to go at least once a month or three times per year , etc.

    I was in shock and that made think of my TOP WEB SERVICES, I knew that this same Doctor had no idea about, SEO, PPC, SEM, FB Ads, Fan Pages, FB Apps, Scrapebox, Keywords, Rankings, PR, Indexing, Meta tags, H1, H2 tags, CPM, Html, PHP, Photoshop, Backlinks, Rep Management, Cloud Hosting, Web Servers, VPS's, Colocated Hosting, Email lists, Autoresponders, Landing Pages, Voip, Virtual CC's, Dropship, etc, etc. - Almost anyone could do what that Dr was doing on people for $750 a pop, but he is the Dr. and YOU are the Internet Marketer. Different paths of life but why different Income? I asked myself...

    WAKE UP BHW INTERNET SERVICE PROVIDERS!!!

    It is not about competing among us killing each other business Offering 20 usd services!! Do not Sell your brain for 15 usd!!
    it is all about How people see what you do, in terms of complexity and YES Internet marketing is COMPLEX.



    If I have inspired you then Good for You and your Business from now on You will Make More Money. In the other hand if somehow I have made you angry then sorry, you can carry on selling cheap services achieving no dreams and goals, that's ok with me but certainly not with you is it?


    THANKS for stopping by.
     
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    Last edited: Apr 16, 2012
  2. TashCorp

    TashCorp Regular Member

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    After realizing that I would've doubled my quote on the spot lol
     
  3. irancrude

    irancrude Jr. VIP Jr. VIP Premium Member

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    You are right I completely changed my strategy with that Dr. Now we have an agreement to built the website and fan page + a 299 usd m/fee to keep his website and Fb page live and moving. So yes we can and we should charge more!