How much should I pay for an IG shoutout?

A good rule of thumb brands use to pay for influencers is a penny a follower or $0.15- $0.50 per average engagement.
An account with 250,000 followers tend to get 10-25% organic reach (~35% is the highest you'll likely see). Thus, only about 10K - 25K of those followers will actually see any given post.

$0.15 x 10,000 average reach = $1500 per ad

Is that what you mean, buddy?
 
Hi guys,
I'm just discovering shoutouts. Is it only on stories or do you think it's also relevant to have a picture featured in big "thematic" accounts where they only show others photos ? Like North, earthfocus... i'm in landscape photography. Thanks !
 
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shoutouts depend on the popularity and niche . you must study before doing any order.
 
Try to find them manually and verify the engagements , Avoid Fiverr because ( for me ) if he was a good inluencers he will get a lot of costumers organically ..
Cheers !
 
You didnt check engagement and you ask for advice?
 
Yeah stay away from fivver use influencer search engines if you can't find any good accounts yourself manually.

That sounds like a decent price for that size of audience. Given that is organic and has a nice engagement rate. I have paid $15 for swipe up promos from the right people and it has worked wonders.

Find those little gem accounst that don't know how to value themselves. Some people just want Cashapp or Paypal right away and will happily take $10 or $15 for a promo.
 
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