How Much Monthly Volume To Advertise ?

Sweetrevenge · May 26, 2020

Hello,

I would really like to dive into PPC, but I remain confused about some aspect of this business.

So for the ads expert around here, how much search volume per month do you consider interesting to invest around 500 $ /month ?

I found an interesting niche, but its main keyword is only searched around 2K per month. The product I want to promote has a commission of 90 $ per sale.

Thanks

Sweely · May 26, 2020

If you're just getting started in PPC, don't look for a "main" keyword with lots of searches. That's the quickest way of losing your money.

I advise you to bid on long-tail keywords using keyword match types in a smart way. That way you're able to spend peanuts but still end up making sales and might actually get a positive ROI at the start of your PPC journey.

Sweetrevenge · May 26, 2020

Sweely said:
If you're just getting started in PPC, don't look for a "main" keyword with lots of searches. That's the quickest way of losing your money.

I advise you to bid on long-tail keywords using keyword match types in a smart way. That way you're able to spend peanuts but still end up making sales and might actually get a positive ROI at the start of your PPC journey.

Thanks for your reply. Yes, I really hope to make positive ROI since the beginning as my budget is not huge yet.

Sweely · May 26, 2020

Sweetrevenge said:
Thanks for your reply. Yes, I really hope to make positive ROI since the beginning as my budget is not huge yet.

Oh, and one more tip. Buyer's keywords. They are golden in both PPC and SEO.

Here's a list of buyers keywords you can use in your PPC campaign for ideas: https://nichehacks.com/buyer-keywords-list/

Sweetrevenge · May 26, 2020

Sweely said:
Oh, and one more tip. Buyer's keywords. They are golden in both PPC and SEO.

Here's a list of buyers keywords you can use in your PPC campaign for ideas: https://nichehacks.com/buyer-keywords-list/

Great ! Another tip to kill it. Thanks

Deleted member 1362253 · May 27, 2020

First thing, $500 per month is way too low to decide a winner-loser campaign. We spend thousands to even find a working campaign then tweak our ways to make it worth scaling. Invest, read, examine, try, fail and repeat!

maslryu · May 27, 2020

Sweely said:
If you're just getting started in PPC, don't look for a "main" keyword with lots of searches. That's the quickest way of losing your money.

I advise you to bid on long-tail keywords using keyword match types in a smart way. That way you're able to spend peanuts but still end up making sales and might actually get a positive ROI at the start of your PPC journey.

Do u recommend to bid only on exact match and not broad match ? Many exact match long tails ?

Julie hara · May 27, 2020

If your site is new focus on long tail keyord which has less competition as compare high search volume keyeords

Sweetrevenge · May 27, 2020

theconverselad said:
First thing, $500 per month is way too low to decide a winner-loser campaign. We spend thousands to even find a working campaign then tweak our ways to make it worth scaling. Invest, read, examine, try, fail and repeat!

Of course, I'm aware of that, but I'm going to advertise on a narrow niche.
I've already analyzed Ahrefs about its keywords and all the ads and I think it'll be enough to start.

Sweely · May 27, 2020

maslryu said:
Do u recommend to bid only on exact match and not broad match ? Many exact match long tails ?

Exact match and partial match

Get creative.

How Much Monthly Volume To Advertise ?

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