How much is an email list worth?

ConnorBoss

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I'm just curious. Let's say I had a list of over 1.2 Million Australian e-commerce consumers' names and emails. How much would it be worth?
 
ecommerce consumer is a vague category

Are they actual buyers?

What did they buy?

How long ago?

The answers to these and a few other questions can mean the difference between your list being worth $50 and thousands of dollars.
 
That depends on how useful the data is for the buyer and what else will you provide with the names and emails, if the buyer was out of india he might not pay much but if you get yourself a buyer from australia you might earn couple hundreds of dollars in the worst case scenario.
 
You need to specify the niche.

Is it a fresh list?
 
What niche? Recent buyers or random accs? What other data comes with email?

Is it leaked db?

As mentioned before could be couple of $ to thousands
 
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