You can definitely make good money with 30k monthly page views, but it depends heavily on
RPM and traffic quality.
Right now you're using pop networks like ExoClick and PopAds, which usually pay
$0.5–$2 CPM, so $1.50 for 1k views is actually normal.
AdSense works very differently because it's based on
CPC + advertiser competition, especially in high-value niches like finance.
Typical ranges:
- Low RPM niches → $3–$8 RPM
- Medium niches → $10–$20 RPM
- Finance / insurance / loans → $20–$40+ RPM
So if we take a realistic example:
- 30,000 monthly page views
- $25 RPM (finance niche is capable of this)
Estimated earnings ≈
$750/month
If your traffic is mostly
US/UK/Canada, RPM could go even higher.
If you want to estimate different scenarios, I found this
AdSense earnings calculator helpful where you can enter traffic + RPM:
https://www.beingoptimist.com/tools/google-adsense-earnings-calculator/
You can test things like:
- What happens at 50k traffic
- What if RPM increases
- How much finance blogs can earn
It gives a decent idea before building the site.