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How much do you think I should charge for this?

Discussion in 'Offline Marketing' started by Checkmate, Jun 28, 2011.

  1. Checkmate

    Checkmate Elite Member

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    I'm looking to start my first ever offline marketing.

    I am going to local food places that don't have websites and build them for them, of course I can explain all the benefits of this to them "if your menu isn't online you're going to lose potential customers"

    I can offer:

    - Full webpage: logo, up to 5 pages, contact forms, images etc etc
    - SEO

    I'm hearing people say anywhere from $300 - $2,500 and charge per hour after that, but since I am new and have no portfolio yet I am ok with charging quite low until my portfolio grows.

    Anyone doing the same thing as me please let me know what you think.
     
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  2. MagicMike

    MagicMike Power Member

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    If you're inexperienced I would keep it near the lower end to start off with, $300-$500 per site. You will find out quickly how your prices stack up in the marketplace.

    Remember, you can always raise your prices quickly for new customers if you find that you are underpriced. Also, you have the option of upselling your customers with mobile sites, Google Places, Videos, etc in the future, so its important to capture a customer first and then move from there from a position of strength.
     
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  3. Checkmate

    Checkmate Elite Member

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    Yea that was the range I was thinking, I really don't ever seeing anyone paying $2,500 unless they are a huge site and I'm sure they would go with a professional.
     
  4. destination-target

    destination-target Regular Member

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    Checkmate: you are really doing it in professional way. first you need to build the business. then business will come automatically.
     
  5. anavas23

    anavas23 Newbie

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    I strongly disagree with the low price thing. My first offline client in 2009 was a mortgage company and I charged them $2,500 for a wordpress site and they handed it over without blinking. I then got a client who wanted a fashion blog in my local area and it was $3,500 without hesitation. Two weeks ago, I talked to the owner of a small local pizza shop and charged them $2,500 for it and he was fine with it.

    On the other hand, when I was building sites for "internet marketing experts", they'd baulk at paying $500 so I quickly changed my audience.

    Here's why I noticed they didn't mind paying. I told them that I wouldn't make them a website that I wouldn't market for them. I told them that all of my website design projects come with certain marketing services like on page SEO and Local Listings so their site would be found.

    I told them there were tons of people that would offer them websites but it was like opening a new store front in an abandoned part of town.

    When I position the website and the marketing as one, I become the obvious choice.

    Oh yeah, I'm also extremely confident when I present the offer which makes it easier.
     
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  6. Taco Bell

    Taco Bell Newbie

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    Dude, you should be marketing yourself as a professional. If you don't consider yourself one then maybe you need to work on that a bit first!
     
  7. SeoGaming

    SeoGaming BANNED BANNED

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    I have always to wanted to get into the offline world but I feel it's gonna be harder than online.But 1 day, my goal is to do some big business in offline.
     
  8. StarkContrast

    StarkContrast Regular Member

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    Yeah, I'm finding that confidence is key to this game. Even if you don't know the answer, you can tell them that and do all nighters until you figure it out! Offering the website and marketing it is important because if they dont have a site up already, they certainly would be disappointed if they didn't get a ton of traffic after you set it up. Expectations.
     
  9. Tytus

    Tytus Regular Member

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    Guys and Gals;

    Essential question. How to find those who hasn't website? Do you walk around writing names of the businesses and than looking on internet if they have a website??
     
  10. Taco Bell

    Taco Bell Newbie

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    Not 100% sure what you are asking, but iif it's "how do I find businesses without websites?"

    - look through yellow pages ads and try to find listed companies on the Internet

    - look through google places and check for companies that don't have a website
     
  11. Checkmate

    Checkmate Elite Member

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    Yea, but I am looking to build up my portfolio which has 0 sites done for clients. I just want to offer a bit cheaper just to start or do you think off the bat I just charge the market standard?
     
  12. Tytus

    Tytus Regular Member

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    Taco Bell yes that's what I was asking :). Thanks. Anybody else has an other method to do that?
     
  13. davids355

    davids355 Jr. VIP Jr. VIP Premium Member

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    You really need to judge who your selling to and what they are after. Also, if you are peddling these sites to people rather than servicing someone who came to you, I think you need to go lower end - if they havnt already got sites and they are not actively seeking them then theymight not think they need one - therefor you need the price to draw them in.

    Where I work we offer template based sites, 5 pages for £250 + vat including 1 year hosting, we also offer bespoke websites starting at £1000 + vat so maybe that gives you an idea.

    I think it also depends what you think you can provide. Happycog for example start their websites at $100,000 so it really does depend greatly on your skills and your audience.

    -remember if you go in low you can always put your prices up and keep your integrity - you'll also know if you're too cheap because you'll probably get loads of work! But if you go in too high then start having to drop your prices, you start to lose your integrity.
     
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  14. Ral85

    Ral85 Newbie

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    I haven't been doing much local work since I moved, but when I first got started I did a few free websites to add to my portfolio. I do work full time in IT, and do web dev on the side. I moved to another state which the majority of the small businesses don't have an online presence or they only use CL and Thumbtack. I just had some business cards and postcards printed up and plan to start mailing them out along with physically going to the businesses.
     
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