How much do YOU charge?

It really depends on the client niche, keywords and budget. I do not offer any fixed prices because I want to make sure everyone sees results. As a few mentioned above, I won't sign anyone with less than $150 budget (monthly) because it is simply not worth all of the calls, emails and hassle. Even then, 150/Mo is pretty low.

You just have to get used to pricing - it is tricky. Understand what the client will pay and let them know you are charging them that amount because you want them to see results and without a proper budget they won't be happy.
 
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ZestMedia said:
Many of my competitors charge with a 1 year contract with the client, we charge about $200 for 5 keywords, $400 for 10 and so on with no contracts.
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A month? Do you also charge initial fees?
 
$100 per month? What in the fuck are you doing for them? Giving them an hour massage? I don't even...







.
 
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in my experience, clients who i charged less were much more of a pain in the ass. there's a lack of respect that occurs if you don't charge them enough.
 
make different packages.

-> $500 initial and $200 monthly, $1000 initial , $400 monthly and so on.

Give a package according the clients.
 
before you start wondering what to charge, you have to first decide on how much your going to pay yourself. What is your hourly rate and incorporate that into your biz. If you value your time at $20 a hour, which is low, and it takes you 1 hour a month per client to maintain a contract (reports,links,content,calls,emails from client), you are going to have to go volume to make money. To make 5k a month your going to need 50 clients. At $300 upfront and $100 a month, your prices are so low that you should have a decent sign up rate. I would and I'm learning this now, have a ticket system to assist clients, direct emails and phone access can be a productivity killer. Good luck and happy hunting.
 
bk071 said:
That would depend on the client as well.
If the prospect is a millionaire realtor, I'd ask for a decent stack of money. :D
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What about if they aren't a millionaire real estate agent, but sitting on page 8 with no backlinks, and you getting them to page one makes them become a millionaire real estate agent? $300/$100 would be against the law in this instance. Charge based on value. If your getting a dentist to #1 in Bucksnort, Arkansas for "dentist in bucksnort, AR" which has 4 total dentist, you should charge $400/200 or something like that, because its going to grow his business. 2 new clients a month is going to make that dentist 500% ROI at minimum so maybe $400/200 is low. If you get someone to page 1 for "real estate agents alpharetta ga" and they make an extra 10K a month because of it, what is the value of that service, regardless of their current economic situation.

By the way "real estate agents alpharetta ga" gets 170 searchs a month, but average listing price is $500k, so one sale>$10k. Think if you just get them 100 hits a month.
that is nothing, but the value of those clicks is huge.
 
The price you charge is going to be different for every client and what keywords they want to rank for.

Do not lowball your pricing just to grab a client, if you offer a price you feel reasonable and that client accepts it, good.

One thing you should probably realize is that these business owners, have friends or connections with other business owners. If they feel your service is great and it really has helped their business they are obviously going to refer to you through word of mouth.

Don't ever let a client feel that you do not know what you are doing.
 
I mainly do SEO and traffic generation for clients. My highest paying client was $120k/mo. I mostly work with attorneys and larger firms looking to drive traffic.

Standard pricing for attorneys are $1k - $4k/mo. Which typically includes SEO, PPC and Google Places (if necessary).

Traffic generation prices range a lot. I just quoted a company for a "small" package at $3k one-time and $1500/mo. High package was $10k one-time setup and $5k/mo.
 
Only you can say what your time is worth.

I can tell you, don't be afraid to ask a premium price. I know it seems counter intuitive in a culture driven by "value".

Value is the $$$ you'll make the customer. Like others have said if you can potentially bring in $5000.00 extra dollars a month for the customer, asking for $1000.00 of that is generous.
 
Customer acquisition cost (abbreviated CAC) is the amount of money a business needs to spend to acquire an additional customer. If the client doesnt have it figure it out ahead of time and price accordingly. There shouldnt be any guesswork. We shouldnt have our industry be lowballed by noobs. lets keep it real. So do your homework on the niche of the business your targeting and know their rough CAC, then you can have an intelligent conversation with the prospect you are trying to close and more importantly will have a price package that will make sense for the particular niche.
 
BTW great thread. Pricing has been the hardest thing for me to determine. I used to give my services away until I started to feel like this isn't worth it. THe headache, the time, the dedication. But now, i agree with many others on this thread. It depends on what your client is willing to pay. I have set prices, but i always say I can charge less for you, but you will get less work done as well, and at the end of the day don't short yourself on great ROI to save a couple of ($50-150) dollars.

Here is my range 250- 6kw
400 10 kw
650-18 kw

monthly of course.. hope that helps
 
Here's a question...what time frame do you give a customer to rank this site no 1? I understand competition have a lot to do with it but any scale at all would be good.
 
I say "My past customers have experienced positive movement within the first month and most reach the first page within the first 3 months. There is a variety of factors outside of my control, as we are ultimately working inside of Google's creation, but you will see positive movement on Google's search engine results"

Never, ever, ever promise or even frame the discussion in terms of being #1. To much variability to deliver on that promise.
 
Voasi said:
I mainly do SEO and traffic generation for clients. My highest paying client was $120k/mo. I mostly work with attorneys and larger firms looking to drive traffic.

Standard pricing for attorneys are $1k - $4k/mo. Which typically includes SEO, PPC and Google Places (if necessary).

Traffic generation prices range a lot. I just quoted a company for a "small" package at $3k one-time and $1500/mo. High package was $10k one-time setup and $5k/mo.
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Damn, you must be banking hard then! Do you rank them for highly competitive keywords or are they easy to rank?
 
warjam1945 said:
Here's a question...what time frame do you give a customer to rank this site no 1? I understand competition have a lot to do with it but any scale at all would be good.
Click to expand...

I gave my client 3-6 months since results may vary per keyword and, like chupins suggested, I didn't guarantee #1 position, just page 1-2 rankings.
 
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