How Much Do You Charge Offline Clients?

Discussion in 'Offline Marketing' started by onegawad, Aug 25, 2011.

  1. onegawad

    onegawad Regular Member

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    I need some advice. I've pretty much got some solid SEO and have some pretty strong links to rank potential clients. I'm trying to develop my offline seo business but I have some important questions. For offline, what do you charge your clients and have you had clients say that's too much?? Do you charge them per keyword they want to rank for or a set number of keywords? ex 99$/keyword or something like that?
     
  2. Wings[SENSE]

    Wings[SENSE] Regular Member

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    You first value how much profit they can make from one client. After you estimate how many clients they will get per month if they're ranked on the first page. Finally you do basic math and you charge around 10% of that.

    e.g An orthodontist gets 4 clients from you per month. Each client is valued to $2500 profit.

    4 * $2500 = $10 000
    10% * $10 000 = $1 000
    (If you want to close fast and especially in this current economic, I would charge $700-800 myself and upsell him later once I've delivered the results)
     
  3. onegawad

    onegawad Regular Member

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    that sounds interesting I never thought about charging a % of their profit. that sounds like the best way to go imo
     
  4. pokerjk

    pokerjk Senior Member

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    How would you calculate how many clients they would get a month from being on the first page? :)
     
  5. aStroke

    aStroke Regular Member

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    Guesstimate the conversion rate from the traffic estimated by Google's kw tool.
     
  6. pokerjk

    pokerjk Senior Member

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    You could calculate the CTR from that but how the conversion rate?

    If 10 different websites get 1000 visits a month to there website each websites conversion rate will be different.
     
  7. plumbum416

    plumbum416 Junior Member

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    I think this is a good approach as you can explain your customer why you are charging this price and show them how much money their investment can bring back to them
     
  8. offlineking

    offlineking BANNED BANNED

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  9. ViperVin

    ViperVin Regular Member

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    I have two ways I charge my clients: 1) 20% commission on any sales through the net. or 2) Fixed fee of about 50% of 1 sale. I ask them how much they make off one new sale, and then price it through that. For example, one new client for a law firm could be $5k, so I would charge $2500/mo.
     
  10. pokerjk

    pokerjk Senior Member

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    How would to track the sales if it wasn't a shopping cart system? They could easily lie?
     
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  11. ViperVin

    ViperVin Regular Member

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    That is an issue that still bothers me. Two ways of dealing with it: 1) Track a promotional code or offer. Everytime a customer brings in a special coupon, you know where it came from, 2) Trust the business owner to be honest. If they want the leads to continue to come in, they generally will be honest.
     
  12. Blazy

    Blazy Registered Member

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    Examples:
    $100.00 - Apple Packge
    $500.00 - Banana Package
    $1000.00 - Grape Package
    $2000.00 - Lemon Package
    $3000.00/Month - Watermelon Package

    I usually give my clients a similar list of prices and see how much value they'd offer for what I proposed. Which is first page ranking/SEO etc.. Most people don't understand anything about it and it may seem like a sophisticated concept to most businesses/people.

    That way, my clients choose how much they want to pay and usually I'm satisfied.
     
  13. Wings[SENSE]

    Wings[SENSE] Regular Member

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    Last edited: Aug 26, 2011
  14. GoogleAlchemist

    GoogleAlchemist Regular Member

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    I hopped on here to start a thread about just this topic...I know a lot of posts are already made about this sort of thing but they all seem very vague.

    I was more interested in how to charge in a specific niche coupled with how much traffic they got.

    Ie A local lawyer in a big city charged x$ but what is the cap on the searches per month on that?

    This was just the ticket for me and I appreciate it guys. After all you can't charge a lawyer $5000 per month if the keyword target only gets 2 searches....a couple hundred a month though...now that makes more sense.
     
  15. aStroke

    aStroke Regular Member

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    Use the past to judge the conversion rate of the website. Surely they have some kind of tracking device. Guesstimate how much traffic they can get if optimized well enough. Then use past conversion rates to make the price.
     
  16. pokerjk

    pokerjk Senior Member

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    Only eCommerce websites built with tracking implemented will have a tracking device wont they?

    e.g. a company who don't sell online and sell and there location would be impossible to track. Also a new website that has no past history would be impossible to track the conversion rate :/
     
  17. Abbas8

    Abbas8 BANNED BANNED

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    Even though i actually haven't implemented this yet, another member on a thread recommended using this site: hxxp://grasshopper.com/and setting up a call forwarding service with it. To be more specific, he said to get a custom number from hxxp://grasshopper.com/, setup a call forwarding to whoever your client is, and place that number on the clients website (after seeking permission of course). This way you'll be able to track how many calls are coming from the site - through your number - i.e how many people you're referring to them.
     
  18. aStroke

    aStroke Regular Member

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    I track one of my client's conversion rate by offering a coupon that they can only get from the website. Then I divide the number of coupons they recieve every month from their brick and mortar location with the number of visitors from Google. It's not a 100% accurate way of getting a good conversion rate because obviously there are many other factors that come into play, but it does let me know if I am doing my job or not.

    True a new website with no past history wouldn't help determine a price to set. However, there are other ways to determine pricing like hours spent per month, difficulty of ranking the keywords, or even just marking up the outsourcing costs of SEO.
     
  19. maple_toast

    maple_toast Newbie

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    This is the best advice. Figure out what one client is worth first. Then you can talk traffic and other things. If you discover that a client is worth $30.00. Move on. Find niches where one client is worth $10,000 or better still $100,000.

    I have several clients who pay me well over $1,000 a month who don't make a sale for several months. But they pay because they want to be ranked high when that individual is looking (using the correct keywords).

    One client in particular provides a service where he charges anywhere from $250,000 - $1 million. That's on the low end. He doesn't mind if we go months and months without generating a sale. But when he landed a sale through a lead my work generated for him...bet your SEO-building-butt that he was more than happy to sign on for another year.
     
  20. GoogleAlchemist

    GoogleAlchemist Regular Member

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    Wow, nice, what kind of niche is that? I hope you're making more than 1k a month on that one!