How much are long ads on google?

When a competitor gets angry or deperate enough they will make these long ads the pull way down page one with junk tabs and stuff that is just nonsense. Anyone watching the same keywords is probably like look at this ##$@@ trying to pay to dominate the page. Just how much is a brand paying to do this nonsense, it does not look cheap how the ad is lengthy vertical down the keyword?

they’re probably burning $$$ hard because that kind of ad spam usually means they’re desperate to drown out competition so obviously its not "cheap" as you say

Deleted member 2146493 said:

they’re probably burning $$$ hard because that kind of ad spam usually means they’re desperate to drown out competition so obviously its not "cheap" as you say

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Just as I thought, man they are pissed at me.

wwsosop said:

Just as I thought, man they are pissed at me.

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Yeah I mean thats how it is... What niche are you in? Is it a very competitive niche?

I think you are wasting money on useless things.

Deleted member 2146493 said:

Yeah I mean thats how it is... What niche are you in? Is it a very competitive niche?

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Cant say niche, competitive yes but more like lots of aggressive blackhat but a few whitehat sites to well.

There's really no other way, they're spending money too, but I don't think burning money like that will last long.

wwsosop said:

When a competitor gets angry or deperate enough they will make these long ads the pull way down page one with junk tabs and stuff that is just nonsense. Anyone watching the same keywords is probably like look at this ##$@@ trying to pay to dominate the page. Just how much is a brand paying to do this nonsense, it does not look cheap how the ad is lengthy vertical down the keyword?

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You have wasted money because of these unknown sources.

wwsosop said:

When a competitor gets angry or deperate enough they will make these long ads the pull way down page one with junk tabs and stuff that is just nonsense. Anyone watching the same keywords is probably like look at this ##$@@ trying to pay to dominate the page. Just how much is a brand paying to do this nonsense, it does not look cheap how the ad is lengthy vertical down the keyword?

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when a competitor’s mad desperate they spam those scroll for days ads to own the whole page. looks wild and def not cheap. dude’s burning cash just to flex.

RapidWorkers said:

when a competitor’s mad desperate they spam those scroll for days ads to own the whole page. looks wild and def not cheap. dude’s burning cash just to flex.

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Its working though I will not tell him, pisses me off lol. I dont see why, just causes more conflict.

Erbaryon said:

Yeah I’ve seen that play too, they load up sitelinks, callouts, structured snippets, the whole thing just to flood the screen. It’s not super expensive by itself, but they’re probably max bidding to keep top spot, so yeah, budget adds up fast. Especially on brand terms where CPCs can spike. They’re likely burning cash just to push everyone else down. You running ads on the same keywords?

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Nah, I have really good organic at the moment but so does he. Basically everything you wrote is the goal, drown out everyone else, on a percentage scale he owns 75% of what is own page one atm. I know he is not making the money back, just a short term flex or play. This feature is crazy and should always bt VERY expensive. You are buying all the leads essentially if you can convert.

To me it sound like a QS10 ad (with extensions and sitelinks descriptions), that brands get on their own keywords pretty easily.
The size of the ad doesn't correlate to its cpc.

Erbaryon said:

Yes @wwsosop !
Yeah exactly, it’s a power move. He’s probably bleeding just to make noise and push others out. If you’re converting better, even owning 25% of the page can be more profitable long term. That kind of burn strategy doesn’t last unless the funnel’s airtight. You planning to fight for more share or just let him burn himself out?

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I am not a expert on this stuff but I can see the long ads are way less. He went from wildly targeting everything too just a few words and they come and go vs just sticking on every search and everyday in the past.

He only has enough money to power move on one city, if he really had cash he would do it in every city he operates especially the 1 million plus towns that are always busy. He exist in 100+ cities but he targets just one, i can see the cities he targets in his ads transparency. There are bigger and better cities he could target where he has like 10% of any SEO going on instead of one he has 75% just on organic.

I am not going to waste my time or effort here. I was just curious on the price again. I know others who have ran small ads in the city and plead through 250-500$ in a few hours. This fool been running these ads day and night for about 2 weeks. Hate to see the bill. Being in the same profession, this much work does not exist, i know for sure.

My grief is these ads look ***disgusting*** to competitors, I am not use to them. It's not effecting business, just cant stand seeing this brand i guess

I helped someone in the physical therapy niche recently and saw these crazy ads for than one brand to the top which was even more insane. This was a very bad idea by google and not really sure when it started. I miss the yellowpages being it.

I bet in most niches where these ads are being utilizes you will find the same stuff as I did on physical therapy and retail sales:

1. Same brand at top of ads owns 3-7 websites on page on via organic
2. If no one is patrolling. They will own all 3 google maps spots where it matters.
3. They have parasite links galore on anything that ranks.

Yeah bro, those long vertical Google ads with sitelinks, callouts, structured snippets—it's all extensions stacked. They’re flexin’ hard with a fat budget. Easily €10–€50+ per click on competitive keywords. Dude’s prob bleedin' €1K+ a day just to flood SERP like that. Burn cash, block others. Power move or panic mode.

CloakX said:

Yeah bro, those long vertical Google ads with sitelinks, callouts, structured snippets—it's all extensions stacked. They’re flexin’ hard with a fat budget. Easily €10–€50+ per click on competitive keywords. Dude’s prob bleedin' €1K+ a day just to flood SERP like that. Burn cash, block others. Power move or panic mode.

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Sounds wonderful, I know the income is not there

You only pay per click, ad extensions are free so a long ad costs the same CPC, usually $1–5 on competitive keywords.

Long ads cost big bucks, especially on competitive keywords. Brands throw serious cash just to push others down. It’s more about blocking than efficiency.

myadreviewer said:

Long ads cost big bucks, especially on competitive keywords. Brands throw serious cash just to push others down. It’s more about blocking than efficiency.

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This is the only reason in my case the ads were ran. The push down. This guy is use to owning all 10 results on page and other assets so he gets every call. Despite the threats I just see things differently.