How many sales/conversions do you get per 100 ADWORDS Clicks?

I have recently started promoting my store via adwords. Trying to optimize it past many days. I was wondering whats the average sales people get per 100 targeted clicks?

Looking for your useful insights.

It really depends on the niche, keyword quality, website design/funnel, price, etc. For ecommerce you should aim for 3% (3 sales per 100 clicks).

6 sales per 100 visitors on average to an eCommerce store.

Hint using smartshopping campaigns as covert fantastically well without any user optimization.

goose1234 said:

6 sales per 100 visitors on average to an eCommerce store.

Hint using smartshopping campaigns as covert fantastically well without any user optimization.

Click to expand...

Can you explain a bit more about it? And does it apply to digital store as well?

qualityservice said:

Can you explain a bit more about it? And does it apply to digital store as well?

Click to expand...

Don't think it can be done for a digital store but not 100% certain.

Works best with a lot of products. Smartshopping optimises automatically and shows across whole network your best products at the correct times. I think you need to have conversions first before can get put on it.

Google rep set it for me and worked from the first day. £2.50 conversion cost over christmas.