How many offers to display per day when using a content locker?

How many offers to display per day?


I will allow access to my content for 1 day after completing 2 offers. How many offers should I display on my locker? Should I only display 2 offers per day?


I don't see a reason to display more than 2 offers if I only need users to complete 2 offers to get access to content. However, I see many people displaying 4 or 5 offers when they only require 1 offer completed to access content.


I thought too many offers per day would require much more work (getting offers from networks and adding them to lockers) and I'd have to change all offers each day so I would run out of offers faster. Please note most of my visitors are repeat visitors so I can't use the same offers everyday.


Please let me know your thoughts

It depends on what your content is really, and how many repeat conversions you'll get.

There are many reasons why most people use more than 1 offer per locker:

1. To provide variety for the user (some users prefer one offer whereas others prefer the other)

2. To split test which offers indeed convert.

3. (Not applicable in your case as you only use one offer once and that's it) To direct revenue to various different offers rather than just 1 or 2, in case something happens with the offer or the advertiser decides not to pay.

4. In case an offer doesn't convert, the conversion pixel doesn't fire for some reason or the offer gets taken down unexpectedly. Having "back up offers" in cases like this means users will still be able to access the site, by completing another offer.

But at the end of the day what matters is which set-up converts better for you. Test both approaches for a while, then analyse your results and decide based on that. There's no one-size-fits-all solution.