How many click before you kill ppc campaign?

I usually stop a campaign if I get a good number of clicks but no conversions. If money is going out and nothing is coming back, I pause it and test something else.

There’s no fixed number—it’s better to base decisions on data. Many use a rough benchmark (like 100–200 clicks with no conversions), but also consider CTR, CPC, and landing page behavior before deciding to pause or optimize.

It really depends on the campaign and the data, but usually, I’d wait for around 100-200 clicks to gather enough info. However, you should also pay attention to CTR, landing page behavior, and other metrics. If the clicks are high but conversions are low, check if the landing page or targeting needs adjusting before pulling the plug. If everything looks off, then maybe it’s time to stop early.

Now I don't follow a fixed number if traffic looks wrong, I stop early, if it looks right I give it more time.