Backlinks vary in quality and I tend to sort them by Moz Domain Authority. You’d be doing well to get one big publication with a high authority to put you in an article once per month. Trade journals often list your clients’ competitors and you should make sure your client gets listed where they are listed. WebCEO’s Competitor Backlink Spy can show you exactly where two or more of your competitors share backlinks that you don’t have yet.
Without having to ask anyone to backlink to you, you should try to get about 20 backlinks per month by registering with high quality directories like the Yellow Pages or Manta.Create an infographic and load it to 7 infographic websites (like Visual-ly or “I Love Charts”) to get 7 backlinks.
You can also create a cool screensaver and load that with a backlink to yourself at 7 download sites like Download.com. If your content is compelling enough, you can try your luck at sites like Reddit where it could go viral.
Your client’s social media platforms give backlinks to your client’s website that will rise in authority depending on how many likes and shares posts receive (that refer to your client’s site) and on the quality of their followers. That means it’s always helpful to work social media well.
Note you are not doing social media correctly if you don’t include your client’s website link (or the link to their other social media URLs) in most posts. If you are not getting at least 5 shares and 10 likes per post, you are failing badly. Up your game. Add more compelling images to the posts.
Also, don’t just post images on Pinterest. Post the same ones on PhotoBucket and Flikr and other image sites that are indexed by Google. Don’t only post videos on YouTube. Post the videos on Vimeo and MetaCafe as well.
Your site should have a blog post once a week which gets posted on all social media, including LinkedIn and Google+ which too many people forget.