How Long Do You Test Before Killing a Campaign?

Nameless Knight said:

There are a lot of variables at play here. The offer, the payout, the traffic source (blocking bots), your creatives, etc.

So I don't think anyone should be using a specific rule to decide whether to pause a campaign or let it run.

You can ask your affiliate manager for avg. EPC for that offer and once you're sure that your traffic quality is good (no bots), you can compare the EPC to judge if it's close to or greather than network EPC

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RivertrafficOfficial said:

One of the hardest decisions in media buying:
stop too early and you kill a winner.
wait too long and you burn budget.

Do you have a specific rule?
- number of clicks?
- number of conversions?
- spend threshold?
- time period?

Interested to hear how others approach testing.

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