How long can a instagram video be?

You can post Reels up to 3 minutes long, but shorter videos often perform better if your goal is reach.
 
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It depends on the format, but Reels support much longer uploads than before while short content still tends to perform best.
 
It depends on the format. Reels can be much longer now, while Stories and Live have their own limits.
If you're aiming for reach, I'd focus on keeping videos engaging rather than just making them longer.
 
depend on interest content timing to upload for reels and other profiles views to determine video minutes,some content are low timing but good quality to explain basic/need information.
 
Content should be relative and attractive.
It should be 30 to 90 seconds.
 
dannystrong said:
How long of a video can you post to instagram
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Maximum length is not as important as retention ability. instagram allows vdeos to be longer in length, however when it comes to getting views and growinng an audience, short videos with good opeining hooks tend to work better since people will watch them all the way to the end.
 
The limits have changed over time so it is always worth checking the latest app updates For most creators I think shorter videos with strong retention perform better even when longer uploads are available
 
It depends on what your content is, it is best to have a hook and know about view retention. It's important that 90% of the video is watched by most of the viewers.
 
Reels: up to 3 minutes (180 seconds).

Standard feed posts: longer videos are possible—typically up to around 60 minutes—if uploaded via certain interfaces and from eligible accounts.

Stories: up to 60 seconds per Story; longer videos are automatically split into multiple segments.

Instagram Live: live broadcasts can last up to 4 hours.
 
Instagram's limits can change over time, so it's worth checking the latest guidelines. In general, I'd focus on the ideal length for audience retention rather than simply using the maximum allowed duration.
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dannystrong said:
How long of a video can you post to instagram
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Limits vary by format: Stories cap at 60s, in app Reels at 3 minutes, and Live at 4 hours, but from experience, keeping Reels under 90 seconds yields the best algorithmic reach
 
Reels caps out at 20 min max n Feed videos go up to 60 min, but honestly none of that matters bc the algo stops pushin Reels past 3 min to non-followers anyway, so ur real sweet spot is still 7-90 secs — chasin the "20 min" headline is just leavin distribution on the table for a stat that doesn't actually help discovery
 
Sir , what i have realized that you can make a video of 30-90 secs at least which leave good impression to audience but keep in mind every video should be a precise and clear message to give viewer with in 30-90 secs video.
 
dannystrong said:
How long of a video can you post to instagram
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i have noticed that people tend to remember videos that get to the point fast even though instagram allows for much longer uploads. i try to make the first few seconds interesting, keep the pacing fast nd finish before the content starts to get repetitiive. that has workked better for me than just using the max time that is available.
 
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