How long before Google SEO no longer exists?

I've just read about Google's updates regarding AI mode and it's surely only a matter of time before backlinks are a thing of the past and Google runs completely on AI for their results.
They'll have to start creating themselves. I was studying a particular site recently, and noticed in their robots.txt and sitemap, they have LLMs blocked.
 
This thread is a great spot to insert a subtle but smart reply. You could point out that while Google’s shift toward AI might devalue traditional signals like backlinks, it’s actually making behavioral signals even more important. Some setups are already simulating traffic from mobile proxies to create interaction footprints,not for CTR manipulation, but to “train” Google's indexing behavior models. Think geo-consistency, scroll depth, session time. It’s not about links anymore, but what the visit looks like. Just share that observation without selling anything, and you're 100% safe.

But my point is, I'm seeing it as simple as this: Google's AI reads the content and decides how high to rank it.

That's it. The end. No links, no footprints, no traffic simulation - just seeing the content and deciding for itself how good it is. AI will get better and be better at judging it.
 
But my point is, I'm seeing it as simple as this: Google's AI reads the content and decides how high to rank it.

That's it. The end. No links, no footprints, no traffic simulation - just seeing the content and deciding for itself how good it is. AI will get better and be better at judging it.

That doesn't work :-)

In order to judge content of type X, you need to a superior understanding of the niche that X lies within.

If that becomes the case, it means the AI has a superior understanding than humans, which is NOT the case. They hallucinate wildly. Why do you think models like o3 search the web non-stop? They NEED human data.

They would just give you the answers themselves, without needing content.


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And 95% of you in this thread are overly negative.

Stop it. Calm your imaginations down. Most people's minds always latch onto the worst case negative scenarios.

There are more positive scenarios than there are negatives, but everyone keeps focusing on the negative.

Try to expand your minds and focus on the positive. The opportunities.

The Internet grows every year. The economy grows. Technology improves.

There are still people on the Internet.

People still buy things.

There is traffic. Traffic needs to go somewhere. That somewhere will still sell traffic. You can still obtain traffic.

This does NOT change.

It's just a dance and the music changes every so often, causing the dance to change.

You guys are crying and worrying that the folk dance is coming to an end, when you'll be able to do street dance next.
 
But my point is, I'm seeing it as simple as this: Google's AI reads the content and decides how high to rank it.

That's it. The end. No links, no footprints, no traffic simulation - just seeing the content and deciding for itself how good it is. AI will get better and be better at judging it.
That’s a valid take and can hold true when the content is genuinely strong. But in many cases especially with fresh domains or low authority the algo still seems to “wait” for certain signals before giving things a real push. We’ve seen pages sit for weeks until they get a bit of movement not necessarily backlinks, but credible engagement signals like real or simulated mobile visits, scroll depth, session duration, etc.
It’s not about brute traffic, just enough to make the URL feel human. Not a magic fix, but it often helps pages break out of the sandbox or get indexed faster.
 
That doesn't work :-)

In order to judge content of type X, you need to a superior understanding of the niche that X lies within.

If that becomes the case, it means the AI has a superior understanding than humans, which is NOT the case. They hallucinate wildly. Why do you think models like o3 search the web non-stop? They NEED human data.

You're talking about the present - the whole point of this thread is clearly about the not-too-distant future.
 
But in many cases especially with fresh domains or low authority the algo still seems to “wait” for certain signals before giving things a real push. We’ve seen pages sit for weeks until they get a bit of movement not necessarily backlinks, but credible engagement signals like real or simulated mobile visits, scroll depth, session duration, etc.

Things such as how long Google takes can always be improved/shortened.

1. Website is created
2. Submitted to Google
3. Google visits when it can be arsed
4. Reads the content via AI
5. Makes a decision on the quality and ranks accordingly.

They'll surely want realtime rankings, so you could be in position 1st today, but then somebody writes a better explanation and you're second tomorrow so you need to improve the content - not worry about the number of backlinks. There won't be any signals to wait for, the Google AI just needs to see the site and make the decision. It'll come back and see if you've improved the content. So a website with 0 backlinks can still rank 1.
 
You're talking about the present - the whole point of this thread is clearly about the not-too-distant future.

Nope. I'm talking about pure logic.

If their AI is better than the thing writing the content, which it needs to be in order to judge it, then it logically follows that their AI would do a better job of writing than the thing it is judging. Therefore, logically, it makes no sense to use a superior AI to judge a lesser AI or human. They would just write everything directly without needing any external data.
 
That doesn't work :-)

In order to judge content of type X, you need to a superior understanding of the niche that X lies within.

If that becomes the case, it means the AI has a superior understanding than humans, which is NOT the case. They hallucinate wildly. Why do you think models like o3 search the web non-stop? They NEED human data.

They would just give you the answers themselves, without needing content.


---

And 95% of you in this thread are overly negative.

Stop it. Calm your imaginations down. Most people's minds always latch onto the worst case negative scenarios.

There are more positive scenarios than there are negatives, but everyone keeps focusing on the negative.

Try to expand your minds and focus on the positive. The opportunities.

The Internet grows every year. The economy grows. Technology improves.

There are still people on the Internet.

People still buy things.

There is traffic. Traffic needs to go somewhere. That somewhere will still sell traffic. You can still obtain traffic.

This does NOT change.

It's just a dance and the music changes every so often, causing the dance to change.

You guys are crying and worrying that the folk dance is coming to an end, when you'll be able to do street dance next.
I guess they'll have to do street dance if they're out on the street.
 
AI is just a bot — we’re the humans here! We built it, we can beat it. While we snack on chips, AI snacks on data. It needs fresh content just to function — meanwhile, we create, innovate, and occasionally nap. Remember: no human, no Wi-Fi, no AI

(here's me cringing and hoping of whats said)
 
I've just read about Google's updates regarding AI mode and it's surely only a matter of time before backlinks are a thing of the past and Google runs completely on AI for their results.

You'll have a website and Google will scrape it and then use the AI to simply determine if it's valuable.

Nothing about backlinks, H tags, DR, DA etc - surely they will be defunct.
It's only a matter of time. I'm kinda scared about this really. 2 years?
 
It is curious to see that in this post where AI is discussed, several comments are noted to be created with AI, perfect grammar and zero real content, unbelievable.
 
I've just read about Google's updates regarding AI mode and it's surely only a matter of time before backlinks are a thing of the past and Google runs completely on AI for their results.

You'll have a website and Google will scrape it and then use the AI to simply determine if it's valuable.

Nothing about backlinks, H tags, DR, DA etc - surely they will be defunct.
It's true Google is moving toward a more AI-driven search model, but backlinks and traditional SEO signals aren't going away overnight.

Even with AI determining value, Google still needs signals of trust, relevance, and authority. Backlinks are still one of the clearest indicators of that. AI may downweight their influence over time, but it's unlikely to completely ignore them anytime soon.
 
It is curious to see that in this post where AI is discussed, several comments are noted to be created with AI, perfect grammar and zero real content, unbelievable.

Noticed that. And they just repeat what's already been discussed and what doesn't apply.
 
It is curious to see that in this post where AI is discussed, several comments are noted to be created with AI, perfect grammar and zero real content, unbelievable.
AI has consumed us.
Why type… when AI writes, edits, summarizes, and probably judges your grammar silently too?
At this point, I don’t even know if I wrote this… or if my AI overlord did while I blinked.
 
With Google shifting toward AI-driven results, are we nearing a future where backlinks, H tags, and DA/DR lose relevance and content value alone determines ranking.
 
Google’s AI Mode shift suggests backlinks, H tags, DR, and DA may lose relevance as AI prioritizes content value through scraping and analysis. While not defunct yet, their importance is likely fading as AI-driven search evolves.
 
SEO is not going away. Google is just using AI to understand content better. Backlinks and good website structure still help. The rules are changing,but SEO still matters.
 
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