how long after you stopped botting did engagement return?

colorme · May 5, 2017

speedypro said:
Instagram marketing is reaching a point where ROI is required. Influencers are competing against cheap FB/IG placed ad posts that have real measureable conversion metrics. If you are selling a pair of LVMH hand bags, they want to make sure your audience are 25-55 women in major metropolitan cities. Not 18 year boys from Guatemala.

There are examples of high count IG influencers w/ 300k accounts doing live stories with only 7-10 viewers. Brands are not stupid, they see that. 7-10 viewers? I can spend $50 on FB / IG ad buys that target the hell out of my demographics and measure that in FB pixel/Google Analytics.

Not wanting to pick a fight, but you're dead wrong in your assumptions. What you pay and what you want is not what the brands are looking for.
Brands already know what an account's demographics are. And they know the numbers that accounts get for live stories, and posts. So, no brand is going to hire an influencer that has 18 year old boys from Guatemala, unless that is their target demographic.

LVMH will hire a 300K female account that gets 4k likes and 100 comments on a photo, because that is what they want. It has nothing to do with getting more or less ROI. Brands are not like the little mom-and-pop company that needs to know their ROI tonight, from how much they sold minus what it cost them to advertise.

Brands look at the big picture. They may not get sales today, tomorrow or in one month. Instagram has no direct correlation on sales, unless someone clicked or copied a link to the brands site. And I know of no influencer that will change their bio to put a link for an extended amount of time. Brands want word of mouth and for an influencer to be displaying their ware for a long time. That is what an influencer is. They will be seen wearing items that they like over and over again. They get to be known for styling certain types of outfits. Brands get more bang for their advertising buck this way. But, that is something new to you.

You, it seems, are looking for a direct correlation between what you paid an influencer and when you got a sale. That is not how brands work on Instagram. Again, what you want and expect is not what the brands are doing. If you worked for or with a brand, you'd already have realized this.

manabout · May 5, 2017

speedypro said:
Yes. It is in the contract for "Influencer Terms and Agreements" for many Fortune 500 brands.

Here is an example of a T&C that "prohibits" botting. Caught, payment denied.

Are you referring to this section?

Sell It Social may withhold, charge or credit back payments to Influencer, if Sell It Social, in its sole discretion, believes that performance during the applicable period is fraudulent or invalid in nature, including, without limitation, due to (i) spam, invalid queries, invalid impressions or invalid clicks generated by any person, bot, automated program or similar device, including through any clicks or impressions originating from Influencer’s IP addresses or computers under Influencer’s control; (ii) clicks solicited or impressions generated by payment of money, false representation, or requests for end users to click on Promotional Posts or take other actions; or (iii) clicks or impressions co-mingled with a significant amount of the activity described in (i) and (ii) above.

Click to expand...

Is English your first language? It is talking about specific activity that is fraudulent in nature. That may refer to fake likes, clicks to their website and similar actions, generated for the duration of the campaign.

Using botting to follow and unfollow to gain real users that are interested in your content may be against Instagram's TOS, but it is not inherently fraudulent in nature. Do you understand the difference between the two?

speedypro · May 5, 2017

manabout said:
Are you referring to this section?

Is English your first language? It is talking about specific activity that is fraudulent in nature. That may refer to fake likes, clicks to their website and similar actions, generated for the duration of the campaign.

Using botting to follow and unfollow to gain real users that are interested in your content may be against Instagram's TOS, but it is not inherently fraudulent in nature. Do you understand the difference between the two?

I know the difference between the two. There many T&C that prohibits against anything against the IG's TOS. This was the first one I pulled up that is publicly accessible via a link/
I've come across dozens that actually spells it out. - No Follow / Unfollow acitvity which they call "Artificial boosting/inflation" And no "Engagement Groups" to inflate the algorithm to increase your follower count.
Those contracts are not to be disclosed but there are many of them that spells it out in those exact terms.

largeanincharge · May 5, 2017

engagement may never return on some accounts i've seen. If high engagement is your main goal you may want to start trying to grow your accounts with other methods besides f/uf

2xdswu · May 6, 2017

colorme said:
Not wanting to pick a fight, but you're dead wrong in your assumptions. What you pay and what you want is not what the brands are looking for.
Brands already know what an account's demographics are. And they know the numbers that accounts get for live stories, and posts. So, no brand is going to hire an influencer that has 18 year old boys from Guatemala, unless that is their target demographic.

LVMH will hire a 300K female account that gets 4k likes and 100 comments on a photo, because that is what they want. It has nothing to do with getting more or less ROI. Brands are not like the little mom-and-pop company that needs to know their ROI tonight, from how much they sold minus what it cost them to advertise.

Brands look at the big picture. They may not get sales today, tomorrow or in one month. Instagram has no direct correlation on sales, unless someone clicked or copied a link to the brands site. And I know of no influencer that will change their bio to put a link for an extended amount of time. Brands want word of mouth and for an influencer to be displaying their ware for a long time. That is what an influencer is. They will be seen wearing items that they like over and over again. They get to be known for styling certain types of outfits. Brands get more bang for their advertising buck this way. But, that is something new to you.

You, it seems, are looking for a direct correlation between what you paid an influencer and when you got a sale. That is not how brands work on Instagram. Again, what you want and expect is not what the brands are doing. If you worked for or with a brand, you'd already have realized this.

LOL, Can I give you a 100 likes ?

What wrote is perfect on how to explain influencer marketing, most people tend to associate ROI/Affliate Marketing with instagram but the true value in instagram which does not devalue is influencer marketing.

I don't know where the idea come from but probably there's too many people doing the PPS/IG way to get ROI and the mindset of conversions is the utmost important.

However "Influencer" comes from the word "Influence" thats how I would say it and how I'll put it and exactly how you say it.

how long after you stopped botting did engagement return?

colorme

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manabout

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speedypro

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2xdswu

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