How is your CRO? Small Game-Changing CRO Tweaks

At times, you do not need better SEO, what you might be lacking is better CRO. I have this new amazon affiliate site. It is not getting so much clicks. Maybe 12 in a day. From that I was getting one, two or no sales at all. Then I thought about working on CRO and improved my call to actions such that they are more conspicuous. Rather than using plain text, I used colorful buttons.

-- Added an about me section on the side bar widget with the face of one of the pseudo authors.

--Went through the web copy and made it more appealing to the reader. Before it sounded like some professors writing. Now it is more conversational.

--Added amazon native shopping ads on the side bar.

--Changed the text on the call to actions. Before, I used 'BUY FROM AMAZON' and then changed that to 'CHECK LOWEST PRICE ON AMAZON'

--Added some comparison tables with call to actions above the fold of each product page.

After doing this, I find that I am able to make 6 sales per day.

Well, I will still continue doing SEO to improve the traffic but my point is that simple CRO tactics are game-changers and will motivate you to improve the traffic even more.

I have not done any A/B testing on all those things I have changed and that is a failure on my part, but hey, improvements from 2 to 6 sales is something, right?

So, what CRO tactics are you using and they are good game-changers?

Urgency -- add a clock countdown saying offer only available for next xyz minutes/hours.
Scarcity -- only xyz units left before we run out
Social proof -- xyz people liked us on FB
These are the principles I always put on my landers to help with CR. Check out https://tactics.convertize.com/principles there are a ton of principles you can play with