So I'm trying to rank for niche that didn't look difficult at all. But now after a while, I'm starting to notice that a lot more than I thought is going to be needed. The weird thing is that the sites that are topping the list has just directory links, and not very good ones. So I tried finding out if they used a PBN, but only found one site which was pretty bad. Then at the bottom of the first serp there are sites with pretty big and powerful PBNs. But they haven't bothered to diversify anchor text, and it's consisting of 80-90% keyword anchors, and on top of that they are using seo-hosting for their PBN. What really bothers me though, is that one of the sites that are ranking above me has just straight up blasted his MS with 10 000 GSA links (these are also maybe 90% keyword targeted anchors). His TF/CF is 15/40... How can this site still be ranking? Could it be because it's not for english sites and keywords, and therefore not examined as thoroughly? So "anything goes" with non-US country specific searches?