Forgive me if I'm wrong, but this just baffles me and makes me a bit hopeless. :ugh1: So, there's a main website that focus on a specific niche. For the sake of not giving out the U.R.L (don't want any of you sly people to abuse this somehow ) I'm going to use a fake scenario. Main website = website design , extention Then there's about 40 - 50 other sub niche domains such as search engine optimization online marketing web design cms website design etc... These 40 - 50 other sub niche domains all have the same theme, same logo and exact same look (template). They all use the same images on the inner pages as well as directly link to each other. (Some even have duplicate content and the on-site seo is absolutely horrible). However, the main E.M.D has about 25k backlinks to it... probably about 24.9k of these are irrelevant backlinks, that's pasted in the footer of websites that used their services. How is the main E.M.D + a lot of the sub niche domains getting #1 spot and not being penalized? Please tell me if I'm losing it here, but this just seems like these people are doing stuff that's considered "very shady" and against Big G's guidelines but they are putting it in the open and nothing is happening. And another thing that I might have to mention, their domain age is over 15 years. Domain Authority 40. Thoughts?