While monitoring today one of my client's main keyword on the first page, I have witnessed something entirely inexplicable. Basically one of my client's competitor who was positioned till few moments ago #3 on the firs page for the last 1.5-2 years, moved to #2 today, and then one hour later it's #1 above Wikipedia. Ok, you would think it is some amazing SEO being done on the website but I did not observe any new links made to that website. I went for a manual inspection and what I saw left me entirely perplexed. Today they have been changing the look and feel of their website, and the developers put a nofollow, noindex meta on the website. So guess what, the website is now displaying on the first page of G like this "A description for this result is not available because of this site's robots.txt" and although, the change of the website template seems to be over the meta noindex has not been removed by the developers yet. My only question, is what the heck is going on? Any ideas?