How Is Stake Running These Viral Ads on X?

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You’ve probably seen those Stake ads popping up all over X lately. It feels like they’re everywhere.

I’m curious—how are they pulling this off? Are they creating a ton of accounts, posting regularly until one blows up, and just scaling that way? Or is this more of an affiliate thing where people are clipping content for them, and earning based on views/impressions?

It’s obviously working for them, but the strategy behind it isn’t super clear. If anyone’s got some insights or experience with this kind of marketing, I’d love to hear how they’re doing it.

Let’s share some thoughts!

Screenshot 2025-01-23 at 17.45.09.png
 
They pay popular clip accounts to just edit the stake banner onto their clips in a way that doesnt obstruct the content in a significant way
 
They pay popular clip accounts to just edit the stake banner onto their clips in a way that doesnt obstruct the content in a significant way
Do you know how they pay them? Monthly, based on CPMs etc?

and how they get to the scale they are at
 
Do you know how they pay them? Monthly, based on CPMs etc?

and how they get to the scale they are at
i dont know how twitter marketing works really. I specialize in reddit, but if I had to guess, id say that account owners are paid ahead for a certain number of posts over a certain period of time, and my guess is they decide the price per post based on the account metrics, followers or something. So for example, stake wants the account to make 30 banner ad posts for the month, at $100 per post or something, then they pay you upfront $3000. To be clear I dont know what the rates are, this is just my guess. I have heard that others pay twitter accounts at rates of 1 million views. So like streamers will pay clippers based on how many views clips get. like $20 per mil views or something.
 
by the way, message me. I saw your post about twitter automation. I have software I use for it
 
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