How is Online Reputation Management done?

coldice

Regular Member

Dec 4, 2015

437

104

• Nov 9, 2017

• #1

Hello,

I would like to know how is online reputation management done.
Can someone tell me?

 

SeoWrecker

Elite Member

Jul 16, 2012

2,708

2,192

• Nov 9, 2017

• #2

It is basically SEO In reverse

 

BHopkins

Elite Member

Dec 31, 2010

2,609

1,753

• Nov 9, 2017

• #3

Reputation management is typically suppression (pushing down negative results) and removals (deleting/DMCA negative listings).

Suppression is the most common approach and involves creating and promoting positive assets that can rank above the negative.

 

K

knowpoquito

Newbie

Dec 7, 2017

23

3

• Dec 8, 2017

• #4

To add on: suppression is essentially SEO, but for a brand name or person's name. It's much easier to do than traditional SEO.

 

BHopkins

Elite Member

Dec 31, 2010

2,609

1,753

• Dec 10, 2017

• #5

I'd like to interject that suppression/ORM is not SEO in reverse.

SEO is pushing up one site for many keywords.
ORM is pushing up many sites for one keyword.

ORM is also about publishing content that you can publish on sites that will rank. There is a lot more to ORM that just building links.

 

K

knowpoquito

Newbie

Dec 7, 2017

23

3

• Dec 10, 2017

• #6

Right. Also, it's about public relations. A good ORM campaign will also provide outreach to authority sites that are related to the client to either spin negative news and/or create positive content that will highlight the better things the client has done...which is hard in some cases.

 

djw1606

Power Member

Jan 24, 2014

654

390

• Dec 11, 2017

• #7

Here's a little success story on ORM:

https://www.blackhatworld.com/seo/a...-anyone-wanting-to-get-started-in-orm.993538/

 

Eric Ash

Newbie

Dec 8, 2017

28

11

• Dec 12, 2017

• #8

With SEO, we work on a single link, or website to rank on the first page of Google.

With ORM, We work on the entire first page of Google.