professorrico1
Newbie
- Aug 1, 2018
- 13
- 3
Since last time I Shared some experience about the Facebook pixel installation, a lot of people have asked me, Facebook pixel we all install when we run ads, but what exactly does it do? I'm going to talk to you today about the three main functions of the Facebook pixel, which is also to make it easier to put ads in the future
1: to track advertising effectiveness, we usually install Facebook pixel to track AD conversion
2: know detail about your site visitors: the Facebook pixel installed, you can track users who visit the site and see daily traffic, not only the overall traffic of the site, but also the traffic data of key pages, such as the traffic of the add to cart page and the traffic of the purchase. In addition, there is also a very critical role that can be used to eliminate site problems. For example, you can check the proportion from check out to purchase and compare these data to find out the problem
3: create a customized audience: You can use the pixel to generate users of different depths. For example, users with add to cart can be selected to generate custom audience. Retergeted for users in this part can improve conversion rate
4: to optimize the pixel, we need to set up an optimized conversion pixel in AD set when delivering ads of conversion. This is to ensure that pixel has collected enough information. The Facebook advertising system will learn by itself to achieve the effect of automatically optimizing ads.
let's discuss together!
1: to track advertising effectiveness, we usually install Facebook pixel to track AD conversion
2: know detail about your site visitors: the Facebook pixel installed, you can track users who visit the site and see daily traffic, not only the overall traffic of the site, but also the traffic data of key pages, such as the traffic of the add to cart page and the traffic of the purchase. In addition, there is also a very critical role that can be used to eliminate site problems. For example, you can check the proportion from check out to purchase and compare these data to find out the problem
3: create a customized audience: You can use the pixel to generate users of different depths. For example, users with add to cart can be selected to generate custom audience. Retergeted for users in this part can improve conversion rate
4: to optimize the pixel, we need to set up an optimized conversion pixel in AD set when delivering ads of conversion. This is to ensure that pixel has collected enough information. The Facebook advertising system will learn by itself to achieve the effect of automatically optimizing ads.
let's discuss together!
