How Instagram's Top Posts Changed (Ranking Your Stuff)

snowbro

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I started in spring 2016 and got 50k followers within a month, but got too busy with finals and life to continue (plus re-posting other ppl's junk gets boring)

When I first started, I knew that if I got lets say, 500 likes within 1 hour of posting, I would rank in top posts for a hashtag that was between 500k-1mil(ish). It wasn't too hard to figure out what you can rank for by looking at what was ranking (competition). Usually it would take thousands of likes to rank for a huge hashtag like #color.

What's changed: Now I see tons of noobs/personal accounts in the top hashtags (top 9) for something like that #color hashtag that has 58 Million posts with only 10-100 likes. What the heck happened? Why are the big accounts not dominating these anymore? I used to rank for a tag and stay there for weeks, maybe the turn around is shorter. I would do different levels of hashtag popularity (small,medium,big) and could get posts to rank up to the big ones from small, then medium and finally large.

Yes, I understand that the big accounts are landing on the explore page, but I am at a loss for figuring out how to create a keyword strategy for my new accounts I am trying to grow.

P.S. I knew about Engagement Groups probably 2 years before most people. No one on here would talk about it forever. I told a BHW member through a DM on IG about it in 2016 and he is now at 2mil (kale salad), don't know if he ended up using them, but big congrats to him for the hard work he's done. I tested it last month with my bigger accounts liking/commenting from a large account on a post no longer does much to boost it. IG obviously knows about them at this point and has adjusted, I don't think they are worth the time; someone can correct me though if they have a different experience, I never used them much.

Learn Me
 
Interested in this.
I don't know, maybe they want to take a little spin with which hit their top posts page. I've been experiencing this but the opposite, some posts and some hashtags I didn't even wanted to rank, I checked the page of the hashtags and bam, there I was in the first place. No clue.
 
I think they feel that the algo will push engagement to the big accounts and they do not rank them high on top posts anymore and give smaller/newer accounts a chance at top posts. They basically nerfed big accounts on top posts sicne they already theoretically have enough exposure/engagement form their hoards of followers.
 
I'm with you on engagement groups/pods/whatever name now is the flavour of the month. I even wrote about it early last year. Does nothing but mess up your engagement with Instagram.

As for the new algo, it's a mixed salad of sorts. How many likes you got in the first 10-15 minutes, comments, and views while showing it to a small portion of your followers. Then, it adjusts. If you got many likes/comments/views, it will release that post to more of your followers and continue with the engagement algo. After 1 hour, it will release it to more and so on.

Of course, if the post tanks in the first 1/2 hour, that post ain't going nowhere. Having large accounts like/comment on yours don't do much, unless they are following you for a while. 1 week, 1 month, etc. from the time that they like/comment on your new post. This is to avoid engagement groups (i'll follow and like/comment for that post only).

Also, having likes and comments coming from accounts that have never, ever engaged with you don't do much for the algo. Instagram knows if you were first searching for a name, hashtag or location, found something and then got to your post that way. Just fucking parachuting on your post ain't doing shit for Instagram's algorithm.

Many here are pushing powerlikes. Remember when it was 150K+ accounts way back when. Now, a 20K account is pushed there as a power likes account! Seriously, who believes that crap?

There are no credible people here on BHW that have had any credible results from using any powerlikes anywhere. I, and others, are still waiting for an organic account to say they had results with powerlikes. All the ones coming around are friends of friends of the "powerlikes" providers. With that said, I'm not saying it can't be done. Just that it hasn't been proved here.

Back to your original question. It's hard unless you're spending money on Facebook and Instagram ads, or have real people (influencers) commenting about you.

I may be wrong. Hey, done that many times. So, please prove me wrong.
 
Hopefully this thread discusses the current state of IG as it's been a roller coaster!
 
Pretty sure I figured out the top posts now. They are personalized, not as universal as they once were (when I was doing IG before). I don't know the algo, but between multiple accounts and unique logins/proxies, only one top post was the same usually.
 
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