My main competitor for a micro niche site is number 1 on google and the site has only 1, yes ONE backlink and it's a freaking nofollow from a shitty website that also has PR 0, my competitor's site is also PR 0, how is this even possible? It has no facebook likes, no tweeter tweets and no google plus add's. And on who is, it says the domain is 8 months old. How is this possible?, witchcraft maybe? lol no but really.