How important is URL structure really

BaldHat616

BaldHat616

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Hello my fellow SEOs

What is your opinion on the importance URL structure.

Is there really any benefit to order pages like domain/topic/page in comparison to just publish alle pages like domain/page? And if so, why?
 
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BaldHat616 said:
Hello my fellow SEOs

What is your opinion on the importance URL structure.

Is there really any benefit to order pages like domain/topic/page in comparison to just publish alle pages like domain/page? And if so, why?
Click to expand...
If creating url structure like this domain/topic/page isn't absolutely necessary then don't.
But if you are expecting a lot of readers on your website then you should make it such that it is easy for your reader to know what category he is in so that he can read more like what he is reading.
 
I am aware of the advantage for users, but from the eyes of a search engine, does it matter in terms of link juice or anything? Or is it just for a cleaner structure and that´s it?
 
BaldHat616 said:
I am aware of the advantage for users, but from the eyes of a search engine, does it matter in terms of link juice or anything? Or is it just for a cleaner structure and that´s it?
Click to expand...
if through some hypothetical scenario there are 2 URLs from 2 different websites that are identical in every aspect and google has no way of deciding which URL to rank 1st and which one to rank 2nd I am sure that the prettiness and length of the 2 URLs will decide which one ranks where.

But since the chances for 2 URLs from 2 different websites being identical on every level are slimmer than your chances of winning the lottery I don't think it matters too much. Maybe, like 1% or so, all things being equal. But until then, do not concern yourself with the structure of your URLs. Just make them as pretty and short as possible to benefit your website's visitors and move on!
 
It's very important for the Crawlers to index your content smoothly. The overall structure should be perfect and I suggest just use the page or post title as a URL without any category name in it.
 
I think it is a good idea to have your keyword in your URL. It helps me rank longtails anyway. The fkn algorithm does need help to look for what the page is about, The URL is probably the first thing it looks at. IMO
 
The URL structure on its own doesn't really matter directly for SEO,
What does matter is pages structure and the internal linking made,
You should keep it simple & logical, nothing other than that
 
A good URL structure is another term of ranking in Google. You should use the focus keyword in the URL and should be small and very clear. It helps to easily crawl on Google.
 
BaldHat616 said:
Hello my fellow SEOs

What is your opinion on the importance URL structure.

Is there really any benefit to order pages like domain/topic/page in comparison to just publish alle pages like domain/page? And if so, why?
Click to expand...
Fairly important
 
URL structure is hugely important. The URLs are what your customers use to find your product, so it's your responsibility to make sure that they are easy to remember and lead the customer to the right place.
 
BaldHat616 said:
Hello my fellow SEOs

What is your opinion on the importance URL structure.

Is there really any benefit to order pages like domain/topic/page in comparison to just publish alle pages like domain/page? And if so, why?
Click to expand...

is not Important at all for SEO..

URL means Unform Resource Locator

that means that is only a pointer to a document.

For Google: thisurl.html & this?url=1 are the same... Just 2 pointers to one resource

Silos, categories, etc affects SEO only based on internal linking, not on the URL structure

So

mystore.com/fruits/apple

will be as good as for Google and their rankings than:

mystore.com/product.pho?id=1

BUT!!!

then come the users and their clicks on SERPs that generates other ranking factors. And those users usually click more on readable URLs when prompted... So is important to use readable URLs


BUT!!!

Google is not showing the full URL anymore in the SERPs so they are again not important
 
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