1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

how important is page loading speed ?

Discussion in 'Black Hat SEO' started by platinumcent, May 10, 2016.

  1. platinumcent

    platinumcent Regular Member

    Joined:
    Apr 9, 2014
    Messages:
    283
    Likes Received:
    48
    My home page loads very slowly and is given page speed rank of 16 by analytics while inner pages have 75. Is that alarming?
     
  2. Conor

    Conor Jr. VIP Jr. VIP

    Joined:
    Nov 7, 2012
    Messages:
    3,538
    Likes Received:
    5,856
    Gender:
    Male
    Location:
    South Africa
    Home Page:
    Quite. Google does give you tips on improving the page loadspeed, so as long as you aren't running a super slow server, it should be fairly straightforward to speed up.

    I recommend checking the site with http://tools.pingdom.com/fpt/ as well. They can often provide a little bit more detail than Google can, when it comes to site speed.
     
  3. SEO Sicko

    SEO Sicko Jr. VIP Jr. VIP

    Joined:
    Oct 24, 2014
    Messages:
    778
    Likes Received:
    132
    Occupation:
    Digital marketer
    Home Page:
    Page Speed is also an important factor because if, a visitor came to your site means they look for the content to visible quickly.
    So,try to optimize the page loading speed to better level for good rankings.
     
  4. ben mart

    ben mart Jr. VIP Jr. VIP

    Joined:
    Jan 13, 2015
    Messages:
    518
    Likes Received:
    33
    Gender:
    Male
    Location:
    Near Google office
    This seems the loading speed of your page is slower.Take some process to rise the loading speed of page to rank higher.Page loading speed is also an important factor to websites because user will not like slow loading page.
     
  5. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

    Joined:
    Jul 25, 2011
    Messages:
    6,366
    Likes Received:
    2,318
    Google has tools and gives scores for OPTIMIZATION. I say that in caps because it tests for how optimized you are for speed, not how fast you ARE. This doesn't take account things like over-use of photos when you could use HTML and your hosting. But get a check here: https://developers.google.com/speed/pagespeed/insights/ My sites all score 100/100 on this, and I suggest you get AT LEAST a 80/100 score.

    Then go here: https://developers.google.com/speed/pagespeed/

    The thing is speed is part of Google's "User Experience" equation... and user experience is a BIG part of calculating rank. Follow the guide lines and ignore the jibberish people tell you. These links are almost all you need to get started.
     
  6. Edward Eric

    Edward Eric Jr. VIP Jr. VIP Premium Member

    Joined:
    Apr 26, 2016
    Messages:
    542
    Likes Received:
    53
    Gender:
    Male
    Location:
    Blackhatworld
    Google has indicated site, page speed is one of the signals used by its algorithm to rank pages.
    Main advantage - user can browse the site smoothly without any interference it will lead to engage users with your site for long time. In SEO point of view this is beneficial to reduce or keep the bounce rate lower always.
     
  7. Taken

    Taken Registered Member

    Joined:
    May 10, 2016
    Messages:
    57
    Likes Received:
    9
    Ideally sites should take less than five seconds to load up. To lower your load up process just compress pictures size.

    Good luck OP :)
     
  8. Shield One

    Shield One Regular Member

    Joined:
    May 20, 2015
    Messages:
    220
    Likes Received:
    53
    Location:
    Anywhere
    Page loading is very imporatant,
    Be sure images are no larger
    Use Gzip a software application for file compression
     
  9. REEND

    REEND Newbie

    Joined:
    May 31, 2015
    Messages:
    30
    Likes Received:
    1
    You can also use CloudFlare, a free cdn
     
  10. djp371

    djp371 Elite Member

    Joined:
    Apr 20, 2009
    Messages:
    1,975
    Likes Received:
    342
    Occupation:
    Internet marketing
    Location:
    United States
    Home Page:
    Slow page loading is very annoying and it can cause negative impact in your site. Maybe your site is heavy, try lighter themes or try to contact your hosting maybe there's a problem in their end.
     
  11. Anonymously

    Anonymously Jr. VIP Jr. VIP

    Joined:
    Apr 23, 2016
    Messages:
    410
    Likes Received:
    119
    Home Page:
    Google's search algorithm takes page load time into account when calculating your SERPs. You will have a difficulty time ranking for keywords with such a slow load speed.
     
  12. romneyhilarious

    romneyhilarious Newbie

    Joined:
    May 11, 2016
    Messages:
    4
    Likes Received:
    0
    Its quite important, make sure you look for ways to reduce that. Also mobile compatibility of your website is a ranking factor.
     
  13. davids355

    davids355 Jr. VIP Jr. VIP

    Joined:
    Apr 25, 2011
    Messages:
    9,833
    Likes Received:
    7,443
    Home Page:
    I would say very important - not only is it a (small) factor used by Google in determining your sites ranking but its also very important for your visitors - how long do you stay on a website when it loads slowly? For me its not that long and I would rather check out another site.

    There is a great tool that you can use here for determining which items are making your site load slowly:

    http://www.websiteoptimization.com/services/analyze/

    The first things to start looking at are the amount and size of the items that load with your page. Once you have removed the worst offenders in that respect, then start looking at your hosting provider - it may be that you need to move to a faster host and perhaps one with SSD disks.
     
  14. Securex

    Securex Junior Member

    Joined:
    Dec 28, 2015
    Messages:
    102
    Likes Received:
    12
    You should make your website as light weight as possible. Otherwise, you will lose not only rank, but also the visitors.
     
  15. globalseopoint

    globalseopoint Regular Member

    Joined:
    Aug 3, 2010
    Messages:
    286
    Likes Received:
    64
    It is very alarming, do something about your host or blog set up, which is were all the problem lies.
     
  16. Furious Man

    Furious Man Jr. VIP Jr. VIP

    Joined:
    Aug 4, 2015
    Messages:
    1,542
    Likes Received:
    237
    yeah its important one, visitor like to visible your content quickly
    otherwise, may you loose Trafic in your site also
     
  17. hatsatz

    hatsatz Regular Member

    Joined:
    Jul 28, 2014
    Messages:
    265
    Likes Received:
    40
    Gender:
    Male
    Page loading is important. Visitors like to view your content quickly.
    So make sure images are no larger.
    This will help you to load your pages quickly.
     
  18. bmminc

    bmminc Regular Member

    Joined:
    Nov 29, 2014
    Messages:
    390
    Likes Received:
    283
    Its not just important for Google, but also for anyone who goes to your site.
    If it takes too long they will just bounce off and go to the next result.

    One of the best ways to boost your speed by a lot is by cacheing your site.
     
  19. beats4legends

    beats4legends Junior Member

    Joined:
    Jul 29, 2010
    Messages:
    128
    Likes Received:
    35
    Gender:
    Male
    Occupation:
    CEO/Lead Designer
    Location:
    Washington State
    Home Page:
    I've done a great deal about this. I help business owners speed up their websites all the time. You need to enable GZIP, which you can do with a simple cache plugin. I love W3 Total Cache. Others use other things, but W3 is long running and very powerful with tons of updates. Enables GZIP easily.

    Also, you'll want to compress your images. You can do this using other Wordpress plugins, but I personally use EWWW image compressor if it is a project I don't want to spend money on, or ShortPixel if it's more important like a client's professional site or something.
     
  20. beats4legends

    beats4legends Junior Member

    Joined:
    Jul 29, 2010
    Messages:
    128
    Likes Received:
    35
    Gender:
    Male
    Occupation:
    CEO/Lead Designer
    Location:
    Washington State
    Home Page:
    Sorry I guess I didn't directly answer the question, this guy's quote is good. It really hurts Google rankings, plus it also puts you in a position that clients may simply vanish from thin air because slow sites SUCK.