How important is EMD in ranking? Example: Lets say I wanted to rank for "Fat Foods". So instead of getting "FatFoods.com", I want to get "PhatClub.com". Will I have a LOT of trouble ranking for "Fat Foods"? Thanks for the help. P.S. I have read through about ranking with EMDs, but haven't come across a problem with variations in spelling and somewhat related works. Thanks again!