New to the forum, as well as online marketing/SEO things overall. I plan to create and build up a "lifestyle" type blog with a few different niches on it, so I am wondering how important your website name is in regards to SEO and ranking in Google? Is it a trivial increase in optimization to have a keyword as your domain name, or is it important? I plan to invest a lot of time and effort into the website, creating high quality content, actively searching for guest blog opportunities, creating quality backlinks, and using different social media methods to generate traffic. Would all of this make up for using a non-keyword domain name?