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How important are keyword statistics?

Discussion in 'Making Money' started by Ander, Jan 3, 2017.

  1. Ander

    Ander Registered Member

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    In terms of volume of searches for keywords, how important is it?
    I have a product for a niche that I have been selling but I want to sell more of it (obviously)
    I figured that if I make a website towards this niche that I can get traffic to my site and market my product from there.
    The thing is, this niche's keywords have very little search volume according to keyword planners.

    This is why I ask, are keyword statistics that important?
    Will I really get a small amount of traffic to my site just because of the keywords for my niche? Or is it a red herring so to speak?

    edit: The keywords together have less than 5000 searches per month
     
    Last edited: Jan 3, 2017