The secret to my success with Pay Per Click is very simple. But don?t let this fool you. It?s also VERY profitable. My secret is? Bidding on product name keywords only See, when most people buy PPC, they try to bid on as many keywords as possible. The problem with this is that you often have to spend a ton of money in testing. I?m not into that. I only want to MAKE money. The reason why I only bid on product name keywords is that I know these people are ready to buy. They just need a little encouraging, and that is where I come into the picture. I reassure them in my copy that this product will fix their problem, and that they should by it. Let?s use the example of a customer who wants to lose weight. The person searching for a product like The Truth About Abs is much more likely to buy than a person searching for something like ?how to get ripped abs.? First of all, the person searching for ?how to get ripped abs? might be looking for a free solution. And secondly, let?s say that person reads on a site that The Truth About Abs is the best product to make this happen. Well, they might end up doing another search to see what other people are saying about The Truth About Abs. They may very well end up buying that product, but chances are, they are not going to come back to your site to do it. In essence, the biggest advantage to bidding on product name keywords only is that it keeps your costs down. Now, if you have an unlimited budget each month to bid on PPC, go ahead and buy as many keywords as you can, and test, test, test. But I have a very limited budget, as I suspect you do too. And remember, not losing money is just as important, if not more important, than making money. SO WHAT SHOULD I SELL? If you are a newbie, I do not recommend that you use PPC. Why? Because you probably don?t know what sells yet! See, I only buy PPC for products I know are hot sellers. (The only exception to this is to buy PPC for a new product where there is very little competition, because I am not going to have to spend much money) The way I know if a product is a hot seller is to test it first with free marketing strategies. I am a big fan of article marketing; in fact, even though I make hundreds each day with PPC, I still do article marketing. Does it bring as much money in as PPC? Not even close, but I still make some cash (which means more money for me to spend on PPC, where the real cash is!) When testing a product to see if it sells, I write about 25 articles and submit them to Ezine Articles. If I get a couple of sales, then I know the product sells, and I am willing to spend some money on Pay Per Click. If you are just starting out and have no idea what to sell, look for desperate markets, where people have a problem that they need to get fixed right now, and are willing to spend money to do it. You also should look for items that actually DO something for a person, as opposed to just giving them information. Yes, information products do sell, but they also have information that people can get for free. People are more likely to buy something that will save them time, or allow them not to do any work at all. People are lazy, take advantage of it (MARKETING TIP: you may want to actually convince people that they need to use the product you are promoting to fix their problem, instead of fixing it themselves. List the problems they could run into by fixing it themselves, and tell them how using your product will make things much easier for them) HOW MANY KEYWORDS SHOULD YOU BID ON RELATED TO THE PRODUCT NAME? The answer? As few as possible. In fact, I only bid on the actual product name, and variations of it. For instance, if I am promoting the foreign currency trading platform ?Easy Forex?, I only bid on ?Easy Forex? and maybe Easyforex. I never use quotes or brackets, because I do not need to. You can also bid on phrases like ?buy Easy Forex? or ?purchase Easy Forex.? I have not done this in the past, because I have not needed to, so if you do this, you are on your own ïŠ WHAT SHOULD MY AD LOOK LIKE? This one is fairly simple. (Seeing a pattern here?) Most PPC ?experts? will tell you that you MUST put up a bunch of ads, and then test to see which one works best and use that ad. I have never had to do this. Instead, I use one simple ad. And that is: ?Is (product name) a scam?? for the headline and ?do not use (product name) until you read this!? This ad taps into the psychology behind why most people search for a product name in a search engine. They want to know if it really works, and whether they are going to get ripped off if they buy it. I get very high clickthrough rates with this type of ad, and in case you didn?t know, clickthrough is very important when you first put an ad on Google because it determines your Quality Score. The higher the quality score, the lower your cost per click will be, and the more money you will make A LITTLE TRICK I HAVE LEARNED TO INCREASE MY CLICKTHROUGH RATE (AND MY SALES) This tip is black hat, so proceed with caution. A way that you can not only improve your clickthrough rate, but squash your competition as well as to have two ads of YOURS on the same page of a search engine. BUT, Google will not allow you to do this within the same account. So, what you need to do is create a second Adwords account, and design your ad. Now if you do this, I would use a different credit card than your primary account, a different email address, everything. After all, you don?t want Google shutting down your entire operation. CONCLUSION At this point, you may be thinking that this is too simple, but honestly, it works! As I said earlier, the beauty is that it really keeps your costs down. Pay Per Click can get very expensive, but if you are on a budget, this is a great way to maximize profits without spending a lot of money.