perfectpoint
Junior Member
- Sep 21, 2010
- 197
- 94
Hey there, readers! Today I want to share my results of promoting gambling offers. I spent quite some time searching for a reliable source of offers, and in this case, I worked with Pepper Partners and EjexClub, both of which turned out to be great options. While the specific offer I promoted isn't too important, what mattered most was the push traffic I received and my ability to convert it.
However, finding ad networks with quality traffic and good conversion rates for the required geography can be a challenge. That's why my team and I primarily work with MyBid. The platform stands out because it offers fully managed campaigns, meaning the network manager handles all the setup and monitoring for us. This is actually positive because it saves us time, and we often receive helpful advice from the managers.
For targeting, I focused on specific GEOs and desktop devices, which is sufficient for my needs. I directed traffic to my offer via a direct link, and the results have been impressive.
Creatives
The method for selecting creatives for advertising campaigns is relatively straightforward. You need as many creatives as possible and you just need to pick them up with tests.
Here's an example of a picture with the promise of a bonus offer:
Since half the population in Ukraine speaks Ukrainian and half speaks Russian, I tried both. Tests showed that identical creatives in Ukrainian converted 20-25% better than in Russian.
Here is the news approach:
I usually put the logos of popular apps on the icons:
In my experience, imitating notifications from popular messaging apps is the most profitable approach for icons. The approach of using news typically yields the best results in the CIS, which I use most often. However, there are always a few creative options with bonuses in testing since I can achieve ROI over 100% in special cases. This is extremely difficult to accomplish with news.
Results
As usual, the push campaign generated a lot of clicks, but very few actual deposits. We received a good number of registrations, and there is even a slight chance of getting more later on. In the end, we managed to secure 70 deposits at $30 each, resulting in an income of $2,100 and net profits of $830, with an ROI of 65%.
Considering that I ran 5 campaigns simultaneously, the outcome was quite good. The simplest way to scale up and increase the number of active campaigns is through MyBid. I assigned tasks to my manager, and he handled the setup and management of everything. This is what effective delegation should look like. If anyone is interested, their official thread is here.
Conclusion
As I mentioned earlier, the primary challenge when advertising gambling offers is to find a great offer and an advertising network with high-quality traffic. However, the remaining issues can be resolved by testing various creatives and, occasionally, targeting. I provided my suggestions for the advertising campaign earlier, and this approach is still effective and profitable.
However, finding ad networks with quality traffic and good conversion rates for the required geography can be a challenge. That's why my team and I primarily work with MyBid. The platform stands out because it offers fully managed campaigns, meaning the network manager handles all the setup and monitoring for us. This is actually positive because it saves us time, and we often receive helpful advice from the managers.
For targeting, I focused on specific GEOs and desktop devices, which is sufficient for my needs. I directed traffic to my offer via a direct link, and the results have been impressive.
Creatives
The method for selecting creatives for advertising campaigns is relatively straightforward. You need as many creatives as possible and you just need to pick them up with tests.
Here's an example of a picture with the promise of a bonus offer:
Since half the population in Ukraine speaks Ukrainian and half speaks Russian, I tried both. Tests showed that identical creatives in Ukrainian converted 20-25% better than in Russian.
Here is the news approach:
I usually put the logos of popular apps on the icons:
In my experience, imitating notifications from popular messaging apps is the most profitable approach for icons. The approach of using news typically yields the best results in the CIS, which I use most often. However, there are always a few creative options with bonuses in testing since I can achieve ROI over 100% in special cases. This is extremely difficult to accomplish with news.
Results
As usual, the push campaign generated a lot of clicks, but very few actual deposits. We received a good number of registrations, and there is even a slight chance of getting more later on. In the end, we managed to secure 70 deposits at $30 each, resulting in an income of $2,100 and net profits of $830, with an ROI of 65%.
Considering that I ran 5 campaigns simultaneously, the outcome was quite good. The simplest way to scale up and increase the number of active campaigns is through MyBid. I assigned tasks to my manager, and he handled the setup and management of everything. This is what effective delegation should look like. If anyone is interested, their official thread is here.
Conclusion
As I mentioned earlier, the primary challenge when advertising gambling offers is to find a great offer and an advertising network with high-quality traffic. However, the remaining issues can be resolved by testing various creatives and, occasionally, targeting. I provided my suggestions for the advertising campaign earlier, and this approach is still effective and profitable.
