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How i get Offline clients using hash tags on facebook

Discussion in 'Offline Marketing' started by backontrack, Jul 4, 2013.

  1. backontrack

    backontrack Power Member

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    Get offline clients by using hashtags

    I noticed that Facebook recently came out with #hashtags so people can use keywords to describe their activities and events, So i thought of ways you can use this to find potential clients.
    This strategy is simple, Its about creating hashtag campaigns for certain types of businesses and then contacting them and showing them how they can generate more visitors to their Facebook pages, & try to convince them that they can generate more leads and get more traffic.

    Its best to target business owners that are not familiar with Facebook marketing and their Facebook page does not have engagement. I personally think that the easiest potential clients are:
    People who make cakes, restaurant owners, dentists & Beauty salons.

    I am going to show you the types of content that is already posted under certain keywords.
    I just searched up the hashtag #food, Here you can see a small post from what im guessing is a company group from a facebook page status update. You can see that after the post there is also an image to accompany this.

    [​IMG]

    But this is just a simple status update, We are looking for small business owners, Below you can see that restaurants have taken advantage of this feature already. Under the hashtag food the owner of this business has uploaded a picture of their food and used a relevant hashtag to describe it. This is just one of the many types of strategies you should be using to organize a powerful social media hashtag campaign for your Facebook offline clients.

    So for example, what you are going to do is target existing offline business owners that are already trying to use the hashtag feature in some way!
    Here is a example: https://www.facebook.com/hashtag/restaurants
    Let's say we want to see which Restaurants are trying to market their business using Facebook.
    If I head over to this hashtag page I can see potential Restaurants already who I can contact! Theres always fresh updates!

    [​IMG]


    If we head over to their Facebook page we can see they have 864 likes.

    https://www.facebook.com/Villa.Pizza?ref=stream&hc_location=stream

    [​IMG]

    As you can see, These guys know what they?re doing, They seem to know how to market on FB pretty well, So you can contact them & try to sell other services, This is BHW guys think & twist this method ...
    But keep in mind, we are looking for the guys with small likes and don?t seem like they know what they?re doing with FB marketing. If you find a page like that, you have already found a potential client because the owner of this business went out of their way to actually post a hashtag so their business name appears under the relevant hashtag!

    Like I said we are at BHW, Twist this method and try new things! I am sure you are getting excited cause of the possibilities of finding potential clients this way!

    Contacting the potential clients.

    The next thing I am going to do is show you how to go about contacting these potential clients that are already using hashtags.
    When it comes to contacting these clients I usually keep it short and straight to the point.
    Remember to try to avoid coming across as someone who just wants to sell something and not help them.

    Offline business owners love it if you offer to help them - and once you do that you gain their trust.
    So when approaching these potential clients on Facebook I simply drop a email like this.
    "Hi there,
    I just found your business on Facebook for the hashtag #food and I work with many restaurants in (Your town!) with cost effective Facebook marketing and advertising.
    I can help you generate more business using Facebook. I am also always happy to offer any help.
    If you want to chat then please drop me a call on xxx-xxx-xxx or drop me an email to backontrack@domain.com.
    Cheers!"
    This is just an example though! You mostly want to seem like a normal person and not a marketer!
    Ok guys go out there and make $$$, Stop sitting on BHW all day , Go outside and be social :D, Good luck!
     
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  2. Solidflash

    Solidflash Regular Member

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    Not a bad idea at all! This can be used for many sorts of businesses. I can think of a few things I can use this for :)
    Good post!
     
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  3. backontrack

    backontrack Power Member

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    Thanks for the comment! Yes dont limit yourself man :), Good luck!
     
  4. ibmethatswhoib

    ibmethatswhoib Jr. VIP Jr. VIP Premium Member

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    Original, like the idea, thanks.
     
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  5. imktng

    imktng Junior Member

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    Interesting! I'm just starting to focus on the whole Facebook thing so this is really useful, thanks for sharing!
     
  6. backontrack

    backontrack Power Member

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    NP, Yeah FB is a gold mine :), Be smart with it and you should bank!
     
  7. swords12

    swords12 Jr. VIP Jr. VIP Premium Member

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    worth to read. thanks for the idea, its a good way of using a hastags in facebook.
     
  8. jigolo

    jigolo Newbie

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    There is a WSO exactly similar to what "backontrack" mentioned in OP
     
  9. backontrack

    backontrack Power Member

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    Really? I knew someone would make one similar too this :D, thought i was the only one who jumped in on it, also please PM me a link to it :)
     
    Last edited: Jul 5, 2013
  10. Smokin

    Smokin BANNED BANNED

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    Good idea! I have thought of something similar to this with a twist. Good share and may the like-minded individuals make a KILLING.

    - Smokin
     
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  11. HJKmoth

    HJKmoth Newbie

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    Excellent form! Smash facebook hashtags before they become too saturated
     
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  12. knowledgeblast

    knowledgeblast Jr. VIP Jr. VIP Premium Member

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    Hey,

    Thanks for this share.....it is a great idea. I am feeling the wheels turning. Thanks again There is a lot you can do with this one just think outside the box and you will succeed:).