How I find subreddits that are actually worth targeting

Yes, member numbers can be deceiving it might be worth taking a look at recent posts activity in the comments relevance to your target audience and the rules on the subreddit before you decide if it is worth pursuing a 20k subreddit could be worth much more than a large subreddit without much discussion going on
Found the smaller communities can be more interesting once you actually start reading through the posts
look for active communities where people are interacting
Yup thats usually the first thing I check for my clients
 
I agree, member count can be pretty misleading. I usually care more about how active the recent posts are and whether there are actual conversations happening in the comments. A smaller subreddit with the right audience can easily be more valuable than a huge one where nobody really engages.
Yes agreed. Do you think comment quality matters more than the actual member count when picking a subreddit?
 
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