How I Find EU Winning Products / Ads Using FB Ad Library

Hey BHW,

Wanted to share a method I’ve been using to find validated winning products in the EU market using only free tools.

Step 1: Search the FB Ad Library​

Go to: https://www.facebook.com/ads/library

Use EU-Country-specific keywords. For Germany for example:
- "50 % Rabatt"
- "Nur heute"
- "Versand gratis"
- "Jetzt kaufen"
- "30 Tage"

Set the location to Germany or the country you are looking for.

Step 2: Filter for "running since"​

Look for ads that have been running **10+ days**. Nobody pays for a bad ad that long.

Step 3: Check the Spend Behind It​

This is where it gets spicy.

I use a browser plugin AdLibSpy that checks the exactad spend per ad.

If you find an ad that’s been running 45 days and spent €10k+, that’s a strong product signal.

Here is a good example ad I found. Might be worth testing the product. Its a bike saddle dropshipped to EU countries. Now that I know which ads has $10k+ in spend. I know which ads to replicate.

Step 4: Pick & Launch​

If it has:
- High spend
- Long runtime
- Local language CTA
→ It’s probably working well in that market.

Hope this method helps some of you.

Thanks for the tip. I tried the tool out on my own ads and spend estimate seems to be good. Will try to find some good angles with it.

nice marketing you own tool

Thanks for sharing the article

Useful guide, indeed you can find some promising winning products without using premium and paid spy ad tools

Interesting approach, using FB Ads Library like that. Plus the adlibspy, that's free on free tools. Haven't used it myself but that does seem promising enough to warrant a look see.

I tried this tool. Will try to find some good angles .

Thank you for this useful information

how this tools track spending ? reach and age targeting ?

Thanks for sharing your experience.

you can actually find some promising winning products without using the promo tools. looks promising enough to check it out.

Thanks for sharing your tips I find it quite useful and worth doing for living environments looking for something that is trending and has a good lifespan

Found a good angle with it!

Nice bro! Thank for sharing with us