KDP is pretty straightforward.
Look for the list of Kindle bestsellers.
Look at the categories of each bestselling book.
Look at the top 20 sellers in those categories.
Do you spot this pattern:
1. A high percentage of the bestsellers are independent publishers or self-published.
2. Most of the top 20 have a sales rank of 10,000 or lower (the lower the number, the better).
3. Most of the bestsellers were published more than nine months ago.
If you find a subcategory for nonfiction or a sub-genre for fiction that has a lot of books that comply with the factors I listed above, you've got yourself a killer niche.
Here’s what you need to do: forget about quality.
I know that kind of rubs a lot of people the wrong way.
But I'm not saying that you should just write bad English or publish garbage that is completely off-topic—I'm not talking about that kind of quality.
Instead, I'm talking about staying on-topic, producing well-edited materials, but—at the end of the day—your focus is more on quantity than quality.
Here’s the strategy that I've seen work for many fiction and nonfiction writers.
They would take a hot niche and find all sorts of subtopics within that niche.
They would then write a book on each subtopic.
The idea is for people interested in those hot topics (and there should be a lot of people interested because of the factors I listed above) to run across your name more.
It seems that every other book in that subtopic or sub-genre is written by you!
They keep running into your name until they give in.
Maybe you have a $0.99 book up?
Whatever the case may be, they buy one of your books, and one of two things can happen.
Either they hate it and think you're an illiterate jerk and don’t want to have anything to do with you, or they like what you have to say!
You don’t have to be the second coming of Ernest Hemingway to succeed in KDP publishing.
You just have to publish a lot.
So if they like one book, you can use that book to push your back catalog!
You can also put a link to your newsletter sign-up page at the top of every book you publish.
It doesn’t matter how you play it.
The key is to get people to see your author name or pen name.
This is how you build a brand.
And eventually, if you play your cards right, a lot of your books will rank 10,000 or better—this means your books make at least $10,000 per title!
Check out the Kindle library and look for fiction writers.
See how many titles they have under their belt.
Pay close attention to their sales ranks.
You would quickly find out that a lot of those authors make bank.
There's really nothing stopping you from doing the same.
I've already given you one way to do it: the saturation model.