How I Deal with DMCA Complaints

Due to DMCA complaint, my website homepage and some pages were removed from Google's search results. But I found that the ranking of other pages which normally appear in the search results is not affected. I checked the index status of my homepage in the Google Console, and google showed that it was indexed. Obviously, Google is including my homepage as well as any updates (I think it also retains the authority of my website), it is just simply not displayed in the search results.

So my solution was to submit my homepage on the Removals page of the Google Console, actively told Google the homepage to be removed from the search results, and then I remove all the top page ranking keywords from the title and description of the homepage. Then add these keywords to another internal page of the same website and make some backlinks. After a while, my selected page climbed to the 1st page of google without a hitch.

I don't know if the above information can help people who encounter DMCA complaints. Here I need to ask the SEO experts in this forum a question: Although it is impossible for my homepage to appear in the search results due to DMCA complaints, do I still need to continue making backlinks for my homepage in my backlink strategy? Because I think a normal backlink strategy should be to make most of the backlinks to the homepage for domain authority, and a portion of backlinks to some internal pages that need to be ranked.

Interesting that you managed to salvage the domain, but you'll still probably be in a whack-a-mole position where you keep on having to redo your actions and create new pages. You could always try a counterclaim if you think there's a chance of the complaint being lifted: https://support.google.com/legal/answer/1120734

But to the SEO question - yes, you should still be building backlinks to your home page. The page is filtered out of the SERPs, but will still be getting spidered (at least in my experience of DMCA'd urls), and the home page serves a great route of spreading out link juice around the rest of the site, providing that you have decent internal linking set up.

Steptoe said:

Interesting that you managed to salvage the domain, but you'll still probably be in a whack-a-mole position where you keep on having to redo your actions and create new pages. You could always try a counterclaim if you think there's a chance of the complaint being lifted: https://support.google.com/legal/answer/1120734

But to the SEO question - yes, you should still be building backlinks to your home page. The page is filtered out of the SERPs, but will still be getting spidered (at least in my experience of DMCA'd urls), and the home page serves a great route of spreading out link juice around the rest of the site, providing that you have decent internal linking set up.

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Yes, that's a good analogy, like in a whack-a-mole position. But there can be a year or longer between two DMCA complaints, so I can adapt it well. Thank you for your answers to my SEO strategy question. It seems that I still need to continue to increase my backlinks for the homepage as usual.