Siddarthceo2
Newbie
- Dec 23, 2023
- 3
- 0
Evaluating article quality in 2023 on Google is complex process that involves mix of algorithmic analysis & human assessment. Heres breakdown of key factors
Focus on "Helpfulness":
By following Googles quality guidelines & focusing on creating genuinely helpful content.. you can increase your chances of ranking well in search results.
Focus on "Helpfulness":
- E E A T: Expertise.. Experience.. Authoritativeness & Trustworthiness are paramount. Content written by experts or from authoritative sources gets boost.
- User Satisfaction: Google analyzes user engagement metrics like dwell time.. clicks & bounce rate to gauge how helpful users find content.
- Content Quality: Readability.. accuracy.. originality & comprehensiveness are crucial. Keyword stuffing.. thin content & factual errors are penalized.
- Machine Learning : Google uses sophisticated algorithms to assess various aspects like relevance to search queries.. topic depth & language quality.
- Freshness : Up to date information & regular updates can give an edge.. especially for fast paced topics.
- Technical factors : Mobile friendliness.. page speed & structured data implementation also play role.
- Search Quality Raters: team of trained individuals evaluates sample articles against Googles Search Quality Rater Guidelines to provide feedback & improve algorithm tuning.
- Reviews Update: For review based content.. Google focuses on insightful analysis.. original research & expert authoring.
- September 2023 Helpful Content Update: Emphasizes "helpfulness" even more & highlights expert level content.
- November 2023 Reviews Update: Focuses on standalone review content.. prioritizing in depth analysis & trustworthy sources.
By following Googles quality guidelines & focusing on creating genuinely helpful content.. you can increase your chances of ranking well in search results.
