How fast do your creatives burn out?

Quick question.

How long do your creatives usually last?

I’ve seen some die within 2–3 days recently.

Especially in push/pop formats.

Feels like audience fatigue happens much faster now.

Is it just higher competition or something else?

RivertrafficOfficial said:

Quick question.

How long do your creatives usually last?

I’ve seen some die within 2–3 days recently.

Especially in push/pop formats.

Feels like audience fatigue happens much faster now.

Is it just higher competition or something else?

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Yeah, creatives are burning out way faster now, especially on push/pop. I think it’s mainly due to higher competition, repeated angles, and audiences seeing similar hooks too often.

What’s helping lately is shorter native-style content with strong curiosity + quick value within ~430 chars. Those seem to hold attention and last a bit longer.