RealDaddy
Repeatedly violating rules
- Jun 30, 2018
- 9,011
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(https://technicalseo.com/insights/blog/youtube-videos-seo/)
YouTube videos are starting to appear in more areas of the SERP. YouTube videos can appear in video carousels, alongside rich result listings, and even in featured snippets.
In addition, many SEOs have noticed that the SEMrush organic search report is reporting an uptick in YouTube videos appearing in featured snippets on Google.
Comparing July 2019 to July 2020 – that’s a 654% increase in YouTube videos ranking in the featured snippet position. Even though the trend has flattened in the last few months, it tells us video content is unlikely to go away.
Seeing more YouTube video results in the SERP, as SEOs, we naturally question what can trigger or promote the appearance of videos in these locations.
While YouTube videos often naturally find their way into the SERP, there may be some optimizations you can make to your site to improve your chances of ranking a YouTube video in search results.
Important - Some video SERP features may benefit organic traffic more than others. What separates this result from most of the others above is the fact that when the video is selected, it takes users to the site the YouTube video is embedded on, and not YouTube itself.
YouTube videos are starting to appear in more areas of the SERP. YouTube videos can appear in video carousels, alongside rich result listings, and even in featured snippets.
- Additionally, YouTube videos were recently spotted in knowledge panels on the right-hand side of the SERP. They, of course, appear in the video tab but also in the image results tab.
In addition, many SEOs have noticed that the SEMrush organic search report is reporting an uptick in YouTube videos appearing in featured snippets on Google.
Comparing July 2019 to July 2020 – that’s a 654% increase in YouTube videos ranking in the featured snippet position. Even though the trend has flattened in the last few months, it tells us video content is unlikely to go away.
Seeing more YouTube video results in the SERP, as SEOs, we naturally question what can trigger or promote the appearance of videos in these locations.
While YouTube videos often naturally find their way into the SERP, there may be some optimizations you can make to your site to improve your chances of ranking a YouTube video in search results.
Important - Some video SERP features may benefit organic traffic more than others. What separates this result from most of the others above is the fact that when the video is selected, it takes users to the site the YouTube video is embedded on, and not YouTube itself.
- This functionality is important because the other YouTube SERP examples listed above lead users to YouTube.
- YouTube videos are becoming more prevalent in the SERP as Google continues to add features that serve these videos to users.
- While quality video content can be expensive to produce, video content is becoming more important for those hoping to improve their presence in the SERP and improve organic traffic.
- Including video content on the right pages of your site can be worth the effort.
