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How effective is putting something (like a pen) in the envelope?

Discussion in 'Offline Marketing' started by mqs1000, Sep 8, 2013.

  1. mqs1000

    mqs1000 Power Member

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    Seems like the idea of the dice became popular from the 7878 method. Apparently the business owners feel something solid in the envelope and it increases the chances of them opening the letter to see what it is. The idea makes sense but is it cost effective? Obviously I won't use dice because I personally find it unprofessional - especially since I own a business and the letters will be from the business. So I decided on a pen with the logo instead. Is it a good idea?
     
  2. monkid

    monkid Power Member

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    That sound a good idea if you use pen with your company logo! :)
     
  3. Thulean

    Thulean Newbie

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    In my opinion dice aren't any more unprofessional than a pen would be, I mean why the eff would you put a pen in a letter?
     
  4. Panther28

    Panther28 Elite Member

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    a small usb drive would be much better. makes you look more bobby digital.
     
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  5. mqs1000

    mqs1000 Power Member

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    Not trying to spend $5.00 per letter I send out

    LOL so you think a pen with my company logo is just as unprofessional as a pair of dice? If I open a letter and see dice I'm thinking wtf are these in here for? Dice creates an image of a schemer / gambler / wise guy in my mind. A pen with the company logo is perceived as a genuine marketing effort.
     
  6. TheTK

    TheTK Registered Member

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    Part of the allure of the dice is that it is different. People give out promotional pens all the time to try and be in-sight and in-mind. Yet these aren't branded dice, no logo, no contact method - just dice. That leaves the person receiving this letter with an unanswered question "why the hell are their dice in here"

    They'll remember you from a stack of similar offers, they'll know who you are the moment you call, and even if they don't want your service now, if they want it in the future and are trying to think "hey who do I know that offers service X" the instant answer will be "Oh that guy with the red dice!"
     
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  7. originalposter

    originalposter Jr. VIP Jr. VIP

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    To be fair, everyone has their own twist to it. It really depends how you word it in your letter. I believe 7878 introduced the dice with a statement saying "Are you ready to risk your business" (something along these lines, not exact words of course). So IMO, that's not bad too, because not everyone is into 'gambling' and this might make them think again what they are doing to their business these days.
     
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  8. Leith

    Leith Jr. Executive VIP Jr. VIP Premium Member

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    I'd have to agree with the above 2.

    If I opened a letter to find a pen, that isn't going to make me read the letter. I've received tons of these mails with free pens inside and not once have I even had a glimpse at the letter because I simply didn't care.

    Putting in something different. Something mysterious yet creative, will definitely get people doing what you want. 7878's idea was ingenious and would pick that over a pen any day. Just my opinion though.
     
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  9. mqs1000

    mqs1000 Power Member

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    Ok but you have to remember the 7878 method was designed to be used by any random person, not really people who own businesses. If I was a random person without a business offering my services then the dice would make more sense. But if I'm a legitimate business, and I'm sending my letters with my business logo on the envelope, my business logo in the letter head, my business name in the signature, you think it makes more sense to send dice than a pen with my business logo?
     
  10. mqs1000

    mqs1000 Power Member

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    And I understand and definitely appreciate the idea of being different instead of the same old usual crap sent by companies. But would you still send the dice if you were sending the letters from a business and not just as a random person?
     
  11. Conor

    Conor Jr. VIP Jr. VIP

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  12. Duffers5000

    Duffers5000 Elite Member

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    The point about putting something into the envelope is to make the envelope stand out and get opened and read.

    Obviously if the margins are not in it you cant send out expensive trinkets, hence something cheap like dice.

    The Dice can have a purpose "Are you gambling with your companies online reputation" or "Roll these dice, score less than a 7 and read the rest of the letter, score higher then put it straight in the bin. you can creative with the dice.

    I get sent pens with my company name on all the time. I have never read a letter. Its just "cool ! another free pen" and throw the letter in the bin. Almost always these letters are from companies trying to sell me printing-stationery-corporate clothing etc....boring.

    But the little dice trick makes people think. I dont think people have to stick religiously to 7878s method its just a blueprint to make you think a little out of the box. You could put in a monopoly playing piece, a small toy etc. Its just to get attention.
     
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  13. Panther28

    Panther28 Elite Member

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    haha class,

    you could put an extra strength condom in, and with a headline such as "looking for the ultimate in website ranking protection?"

    just make sure its not a used one.
     
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  14. Leith

    Leith Jr. Executive VIP Jr. VIP Premium Member

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    I guess everyone has different opinions, and I respect those.

    My opinion, well, yes, I would probably still send out the dice as it will yield better results. I do understand the point you're coming from and I totally get that, but Id still take the more creative side, although not entirely as professional as the pen, it would still get me what I want and that is for the recipients to open the letter and read.
     
  15. Conor

    Conor Jr. VIP Jr. VIP

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    In all seriousness though, some clients might appreciate a bold marketing strategy like that. Something to make you think.
     
  16. LaLore

    LaLore Regular Member

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    It's the association with the grabber and the problem. Dice is associated with taking risks, as originalposter stated above. I once received a mailing from a dentist with a band-aid. The association with the grabber was pain. His letter talked about pain-free options for dental work. There was another from Perry Marshall. It was a bank money bag. The association was "taking money to the bank"...increasing profits, etc.

    What's the association with your pen to the prospects problem? People pick up pens from everywhere but don't necessarily make an association with anything except that they need to write something down.
     
  17. mqs1000

    mqs1000 Power Member

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    I will be sending out 500 - 1000 letters soon (not just the 7878 method, doing like 5 other services) - will put dice in half and a pen in the other half and will report back with results in a couple of weeks. I know there are other factors in the respondents but it will give us an idea.
     
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  18. Thulean

    Thulean Newbie

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    Great thinking man, that's the only way to really be sure... with science!
     
  19. ba_laz

    ba_laz Power Member

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    Put a bullet in the envelope instead of the pen.You will make more $
     
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  20. mqs1000

    mqs1000 Power Member

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    The dice definitely makes more sense if you say something with it like "Tired of gambling with your online reputation" as someone said before