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How effective is optimization for conversions?

Discussion in 'FaceBook' started by affiliatemoney, Jul 16, 2016.

  1. affiliatemoney

    affiliatemoney Newbie

    Jul 9, 2016
    Likes Received:
    Hi Guys...

    I have mostly just used Link Clicks or Clicks (deprecated now) as the optimization for ad delivery.. But lately performance on new ads has been complete shit with ridiculous CPCs... I tried Daily Unique Reach and Impressions before but the CTRs drop and CPCs shoot up

    I've always been paranoid with using FB's pixel for Conversions but I think its time to make the leap...

    For those of you that have tried it, how effective is it?

    Does optimization for Conversions usually outperform Link Clicks?