How does this website url change when you scroll down?

CFT

Power Member

Feb 20, 2017

777

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• Jan 2, 2020

• #1

This website url changes when you scroll down the post so does it make google think the post is longer than it is? It Can't be good for SEO?

https://www.mentalfloss.com/article/60776/why-do-we-make-new-years-resolutions

 

T

tvps1

Junior Member

Aug 2, 2019

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• Jan 2, 2020

• #2

Do you mean the article change?

 

CFT

Power Member

Feb 20, 2017

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• Jan 2, 2020
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• #3

Yes as you scroll down the page other articles show up and the URL changes if you put the post into Wordcounter it counts all the articles

 

T

tvps1

Junior Member

Aug 2, 2019

155

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• Jan 2, 2020

• #4

Interesting. No idea

 

TomTheCat

Elite Member

Oct 27, 2019

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• Jan 2, 2020

• #5

It uses JavaScript. It counts at what position is, then it redirects to another article and move it at the same position etc. There are other websites, like Forbes, that does the same. As for SEO, I don't know.

Code:

https://www.forbes.com/sites/carlieporterfield/2020/01/02/carlos-ghosn-turkey-arrests-seven-over-ex-nissan-chairmans-escape-plot/#16dee548bf7b

 

CFT

Power Member

Feb 20, 2017

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• Jan 3, 2020
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• #6

TomTheCat said:

It uses JavaScript. It counts at what position is, then it redirects to another article and move it at the same position etc. There are other websites, like Forbes, that does the same. As for SEO, I don't know.

Code:

https://www.forbes.com/sites/carlieporterfield/2020/01/02/carlos-ghosn-turkey-arrests-seven-over-ex-nissan-chairmans-escape-plot/#16dee548bf7b

Click to expand...

Interesting, Don't know what the benefit is as the other articles aren't related, maybe it just boosts wordcount

 

Turbo SEO

Elite Member

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Feb 27, 2016

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• Jan 4, 2020

• #7

What is the use in it will give any boost count??

 

B

blogtaufiq

Regular Member

Mar 22, 2011

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• Jan 4, 2020

• #8

but i think google not indexing javascript, so i think it will not affect on SEO, but to decrease bounce rate

 

Nubian Content

Senior Member

Jr. VIP

May 12, 2019

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• Jan 4, 2020

• #9

That's very common even with WordPress themes, e.g: https://bookishafrican.com/wings-of-the-night-sky/

 

tiiberius

Elite Member

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Sep 8, 2015

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• Jan 4, 2020

• #10

It's just a display for user experience purposes.

For SEO purposes rel=canonical counts and it always contains the URL you are scrolled to.

To mimic googlebot as much as possible it's good to disable images and Javascript.

You can use tool like: https://botsimulator.com for this.

You'll see that only first post "counts".

 

CFT

Power Member

Feb 20, 2017

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• Jan 4, 2020
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• #11

Nubian Content said:

That's very common even with WordPress themes, e.g: https://bookishafrican.com/wings-of-the-night-sky/

Click to expand...

I didn't even know such a theme existed!

 

Greasedonkey

Regular Member

Mar 27, 2018

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• Jan 4, 2020

• #12

Check techcrunch it does the same thing too

 

Backlink-Maker

Newbie

Jan 4, 2020

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• Jan 4, 2020

• #13

There is no positive or negative effect for direct seo. but it makes the content appear on top.

The visitor is allowed to stay on the site longer. Since this will increase the bounce rate, google detects quality content.

This way you will be ahead of your competitors with similar content.

 

rafark

Elite Member

Jan 15, 2013

3,249

1,979

• Jan 5, 2020

• #14

It's NOT black-hat or even SEO related at all. It's just a trend in web design. Basically, when you finish reading an article, you are immediately served the next one in-situ, so changing the URL makes sense.