how does this adwords advertiser do this?.......

dufc1983

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Hi everyone, please tell me how this adwords advertiser (the one at the top) can manage to display the little "tick" symbols in there ads? does anyone know?
 

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I don't see your attached image, but I assume your talking about someone using ASCII symbols like: ★ ☆ ✰ ❤ ♡ ❤ ღ ☮ ☯ ☢ ✔ ➝

It's technically not allowed by Google, but you can just paste them in your ad copy and try to get approved. Search google for "special characters" to find more, there are thousands of them.

[h=3]Source: https://support.google.com/adwordspolicy/answer/176095?hl=en#

What's the policy?[/h]Google AdWords doesn't allow ad text that uses non-standard, gimmicky, or unnecessary punctuation, numbers, letters, symbols, capitalization, or repetition of words or phrases; incorrect grammar or spelling; or inappropriate spacing between words or punctuation.
[h=4]Punctuation & Symbols[/h]The following uses of punctuation and symbols are examples of what is not allowed in ad text:
  • Exclamation mark in the ad's headline
  • Repeated punctuation or symbols
  • Symbols, numbers, and letters that don't adhere to their true meaning or purpose
  • Non-standard use of superscripts
  • Non-standard symbols or characters
  • Bullet points
 
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That tick will surely attract a lot of visitors. Well, if you are going to put in the url, dont forget to put a redirection, or it will take the users to a 404 page in the expense of your hard earned money.
 
That tick will surely attract a lot of visitors. Well, if you are going to put in the url, dont forget to put a redirection, or it will take the users to a 404 page in the expense of your hard earned money.

The display URL can be different than the destination URL
 
It's probably a very old ad and eventually it will get disapproved. There are a lot of old ads with these signs.
 
Usually them don't notice... at least the last time I tried
 
Usually them don't notice... at least the last time I tried

but people on bhw notice , when some one bumps a old thread.
yep some time they not notice (i tired it in jan13 and they approved.)

-=-
 
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