How does relevancy work in SEO

Greasedonkey

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Look at these two position heatmaps


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With 120 plus articles, both sites are ranking number one for all the keywords they target. All their keywords are based on a specific product:
best tv for *
e.g
best tv for music
best tv for movies
best tv for cartoon

Whereas they're targeting a specific product, I want to target a specific activity with keywords like
best * for running
e.g
best shoes for running
best socks for running
best water bottle for running

How does relevancy work? Will I achieve similar ranking by targeting these keywords: best * for running?

(not my actual keywords)
I'm not sure if images will display correctly
 
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