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How does Google determines the 'position' of the link on the page?

Discussion in 'Black Hat SEO' started by seoactive, Jun 17, 2013.

  1. seoactive

    seoactive Regular Member

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    How does Google determines the 'position' of the link on the page? I read a lot about how 'footer' links are getting devalued recently (SAPE) and so forth.

    Are they based ond the <div class="footer"> class name? Or are they smarter than that.
     
  2. mrblackjack

    mrblackjack Jr. VIP Jr. VIP Premium Member

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    well, they crawl your page and determine the "above the fold" value of the page. Since HTML is a structured tag language, they can know the position of the link, text, image etc in your website (same as the browser knows). Their crawlers and data organizers are not based on class decelerations, cuz you can easily name each block of your html content as you wish. They probably use some HTML advanced parser or something like that.


    Besided, footer links are easy to detect especially if the appear across pages
     
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  3. innozemec

    innozemec Jr. VIP Jr. VIP

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    that pretty much explains it, i would've said exactly the same
     
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  4. wasuki

    wasuki Regular Member

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    Google generally crawls your page and checks the value of the page. Since HTML is an organized tag language, they are able to know the positioning of the link, text, image etc in your website.
     
  5. seoactive

    seoactive Regular Member

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    Well, i think we can always use css to re-position those link a little bit, cant we?
     
  6. dubious

    dubious Regular Member

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    You could always reposition those links and render them different but the modern strategy is to supplement any sidewide links with contextual on-site links.

    An example, say you are an SEO firm and you did SEO for a pesticide company. In the header or footer if you have something like:

    Content Strategy and SEO London by SEO Active

    By being strategic, the sitewide link would be "SEO Active" linking to your domain SEOactive.com etc. However the SEO and Content Strategy Part would link internally to two pages like "jopesticide.com/seo-london" and "jopesticide.com/content-strategy".

    Essentially, you have sitewide pagerank flow to these two contextual pages on a clients site whilst the main volume of backlinks are simple authority/branding which don't raise a flag with Google.

    Your contextualized back link snippet on the footer or header of Jo Pesticide would be something like this:

    Code:
    <a href="/content-strategy" title="Content Strategy by SEO Active" itemscope itemtype="http://schema.org/ProfessionalService" itemprop="url">Content Strategy</a> and <a href="/seo-london" itemscope itemprop itemtype="http://schema.org/ProfessionalService" itemprop="url">SEO London</a> by <a href="http://seoactive.com" itemscope itemtype="http://schema.org/Organization" itemprop="url" itemprop="name">SEO Active</a>
    On the landing pages, ensure that your contextual links for your target pages / website are above the fold and authoritative (H1 if possible, H2 if necessary with the anchor).
    Each landing page should have some kind of side bar with LSI terms selling your Professional Service, all linking back to the parent landign page (so a silo structure / mini internal link wheel).

    This way the back links for your targetted terms get context whilst you can also piggy back page rank flow/authority by linking to your brand. This is just one specific example however if you apply yourself there's many twists to this method to ensure you are maximizing your juice.
     
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